SOURCE: Blue Coat Systems, Inc.

Blue Coat Systems, Inc.

March 28, 2011 07:45 ET

Blue Coat Awarded 2011 Five-Star Partner Rating by Everything Channel

SUNNYVALE, CA--(Marketwire - March 28, 2011) - Blue Coat Systems, Inc. (NASDAQ: BCSI), a leading provider of Web security and WAN optimization solutions, today announced that its Channel Advantage Program was awarded Five-Star recognition by Everything Channel. The award acknowledges the strength of the Blue Coat Channel Advantage Program in providing its partners with the right combination of resources throughout the sales cycle to help them increase their margins.

"As we continue to evolve the Channel Advantage Program, we are always looking to find the combination of training, awards and offers that will enable our channel partners to realize higher margins and attach rates," said Jim Harold, vice president of worldwide channel sales at Blue Coat Systems. "With new products that bring our leading enterprise-class web security technology to a broader market, we have added elements to the program to help our partners find success in these new markets."

Recently, Blue Coat expanded its Channel Advantage Program to include a new specialization for WAN Optimization to enable partners to quickly and successfully sell its MACH5 appliances. With the introduction of its new ProxyOne appliance, an integrated Web security solution, Blue Coat also introduced a Try and Buy program that provides partners with evaluation units. Blue Coat also recently launched the Cloud Ready Program to position its partners as the face of its new Blue Coat® Cloud Service, an Internet-delivered service that provides comprehensive Web security. Designed from the ground up to be a partner-delivered solution, the Blue Coat Cloud Service expands traditional appliance-based portfolio offerings and provides new revenue and service opportunities.

Blue Coat launched the Channel Advantage Program in 2008 to help partners deliver better value to their customers. The program combines service offerings with rewards, evaluation and network assessment programs, advanced training and certifications, virtual marketing services, market development funds and other benefits to facilitate successful partner selling. 

Everything Channel analyzed vendor programs and rated them on sales support, partner profitability, partner ecosystem development and management, partner communication and marketing and demand generation. The 5-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors that provide the best partnering elements in their channel programs. The 5-Star rating is bestowed on programs whose overall rating is among the highest in the group of similarly sized companies.

The Partner Program Guide list appears in this week's issue of CRN magazine and online at

About Everything Channel
Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at Follow us on Twitter at

About Blue Coat Systems
Blue Coat Systems is a leading provider of Web security and WAN optimization solutions. Blue Coat offers solutions that provide the visibility, acceleration and security required to optimize and secure the flow of information to any user, on any network, anywhere. This application intelligence enables enterprises to tightly align network investments with business requirements, speed decision making and secure business applications for long-term competitive advantage. Blue Coat also offers service provider solutions for managed security and WAN optimization, as well as carrier-grade caching solutions to save on bandwidth and enhance the end-user Web experience. For additional information, please visit

Blue Coat and the Blue Coat logo are registered trademarks or trademarks of Blue Coat Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.

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