SOURCE: Duffey Petrosky

Duffey Petrosky

March 05, 2014 08:00 ET

Blue Cross Blue Shield of Michigan Awards Ad Agency Duffey Petrosky

FARMINGTON HILLS, MI--(Marketwired - March 05, 2014) - Blue Cross Blue Shield of Michigan (BCBSM) awarded Duffey Petrosky the Michigan Supplier Diversity Champion Award for surpassing goals to expand communication programs with Michigan-based minority-owned media companies.

"Supplier diversity remains an essential part of the procurement process at Blue Cross Blue Shield of Michigan," said Tricia Keith, Senior Vice President, Corporate Secretary and Services, BCBSM. "It is one of the hallmarks of our business because it represents both a positive economic impact on Michigan's economy, and importantly, contributes greatly to our mission to a healthier Michigan population."

"Our agency successfully collaborates with Michigan-based minority-owned companies, from production through media on any number of integrated communications programs for our clients," said Duffey Petrosky Chief Executive Officer Mark Petrosky. "The Supplier Diversity Champion Award from our client, Blue Cross Blue Shield of Michigan, is an exceptional acknowledgement that we are really aligned in our business commitment to a diverse supplier base. Ultimately, it is our strong relationships with minority-owned companies throughout the state that results in more effective communications about better health alternatives in our communities."

This is the second time Duffey Petrosky has been identified and honored as a Supplier Diversity Champion by Blue Cross Blue Shield of Michigan.

About Duffey Petrosky:
Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 16 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been consecutively listed on Inc. Magazine's 5,000 Fastest Growing Companies in America from 2009 to 2013. The agency has also been named one of the Detroit Free Press's Top Workplaces from 2009 to 2013. For more information, visit or contact Jo Bourjaily at 248.766.5765.

About Blue Cross Blue Shield of Michigan:
Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides and administers health benefits to more than 4.4 million members residing in Michigan in addition to employees of Michigan-headquartered companies who reside outside the state. For more company information, visit and

About Embark Digital:
Embark Digital, a Duffey Petrosky company, offers clients strategic digital, social and mobile marketing communications solutions, inspiring consumers to engage deeply with brands. For more information, visit

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