AEROPLAN CANADA INC.

AEROPLAN CANADA INC.

August 13, 2007 04:30 ET

Blue Cross travel insurance products offer Aeroplan members peace of mind

    Blue Cross named Aeroplan's new travel insurance provider

    MONTREAL, Aug. 13  - Aeroplan (TSX: AER.UN) today announced
that it has signed an agreement with Blue Cross(R) offering Aeroplan members
easy access to Blue Cross customized travel insurance packages.
    Blue Cross offers the following products: trip cancellation,
interruption, medical, baggage and accidental death insurance coverage; all
plans include emergency travel assistance. Trip cancellation coverage also
covers the costs of Aeroplan's change or cancellation fees, as well as any
other eligible, non-refundable trip expenses, paid before departure. An annual
policy package is also available for Aeroplan members taking more than one
trip per year. What's more, Aeroplan members can purchase Blue Cross services
and coverage on all flights - even on trips booked without using Aeroplan
Miles.
    This agreement with Blue Cross rounds out the scope of services made
available during Aeroplan's flight booking process; Blue Cross packages are
competitively priced.

    Blue Cross services will be offered to Aeroplan members in four different
ways:1. Members may purchase a travel insurance package from Blue Cross by
       clicking the link aeroplan.com/bluecross after the reward redemption
       is complete.
    2. When booking via Aeroplan's contact centres, Aeroplan's agents will
       ask members whether they are interested in travel insurance, and upon
       their approval and completion of the flight booking process, members
       will be transferred to Blue Cross agents to complete the travel
       insurance transaction.
    3. Members can call the Aeroplan contact centre, 1-800-361-5373, and ask
       to be connected to the Blue Cross call centre.
    4. Beginning in September, when members complete flight reward bookings
       online, they will be prompted to select and purchase a travel
       insurance package from Blue Cross."Aeroplan constantly strives to make available best-in-class products and
services," said Craig Landry, Vice President, Member Products and Services,
Aeroplan. "The Blue Cross offering enhances the reward experience by giving
our members access to the peace of mind and security afforded by Blue Cross
travel insurance products."
    "Blue Cross services compliment the Aeroplan brand; we are globally
recognized and have superior levels of customer service," said Richard
Lachance, Vice-President, Development and Assistance, Blue Cross. "We are
pleased to be able to bring our quality products and services to millions of
Aeroplan members."
    According to the Conference Board of Canada, outbound travel grew by
6.6 per cent during the first four months of 2007. For many Canadians, travel
insurance has become the must-have travel accessory. The Department of Foreign
Affairs recommends that all Canadians travelling abroad purchase supplementary
travel health insurance.

    About Blue Cross

    Blue Cross(R) is a leading provider of travel, health and life insurance
products. The Blue Cross name and brand has been synonymous with providing
high quality insurance and assistance products for over 70 years.
    Blue Cross is 100 per cent Canadian owned and provides coverage to over
eight million Canadians in Canada or travelling abroad. Blue Cross is the most
recognized provider of travel insurance worldwide, and as a result one in four
Canadians is covered by a Blue Cross plan.
    Products offered by Blue Cross are synonymous with quality personalized
service and commitment to excellence backed by service customers can trust.
    "Blue Cross(R)" is a registered trade mark of the Canadian Association of
Blue Cross Plans.

    About Aeroplan

    Aeroplan is Canada's premier loyalty marketing company, dedicated to
developing and executing programs designed to engage the loyalty of its
prestigious membership.
    Aeroplan's millions of members earn Aeroplan Miles with its network of
more than 60 world-class partners, representing more than 100 brands in the
financial, retail, and travel sectors. Miles earned may be redeemed for
Aeroplan's industry-leading ClassicFlight Rewards, innovative ClassicPlus
Flight Rewards, and global Star Alliance Flight Rewards, offering travel to
more than 850 destinations worldwide. In 2006 alone, more than 1.4 million
round-trip flight rewards were issued. Aeroplan's roster of non-flight rewards
includes more than 400 exciting specialty, merchandise, and experiential
rewards, as well as hotel and car rental rewards. Members are encouraged to
stay engaged with Aeroplan and avoid mileage expiration due to inactivity by
earning or redeeming Aeroplan Miles at least once in any consecutive
twelve-month period.
    For more information about Aeroplan, please visit www.aeroplan.com.



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