Blue Edge

March 05, 2008 02:00 ET

Blue Edge: Innovative Digital Marketing Tools Give Property Developers and Agents Creative Edge on Sales

BRIGHTON, UNITED KINGDOM--(Marketwire - March 5, 2008) - A suite of tried and tested digital marketing tools that can help companies to sell their entire property stocks off-plan before a single brick has even been laid have been put out on general release to property developers, estate agents, architects and construction companies across the UK by Brighton-based specialist Blue Edge.

Blue Edge provides an integrated marketing solution that includes computer generated images, fly-through animations, interactive floor plans, interactive electronic brochures, hoardings and DVDs containing short films to sell specific types of lifestyles to prospective buyers.

Andy Warren, founder of Blue Edge, believes it is vital to use every tool available to market property in the current uncertain economic climate. He says:

"So far a limited number of builders, developers, architects and agents have used our products extremely successfully to shift their stock quickly and efficiently and they have all seen immediate increases in competitive advantage. We have now combined what we do into a suite of specialist products for the wider industry and we are anticipating huge demand from organisations keen to take advantage of the latest technology to sell off plan."

Blue Edge handles all aspects of each job from start to finish so that the client does not have to 'baby-sit' the process. The end results are usually contained within separate, fully optimised websites or micro sites, or are developed to fit in with the clients' current online offerings. Ideal for communicating to overseas buyers who cannot easily visit marketing suites.

"With most households now owning computers and certainly most people working with a PC," says Andy Warren, "we are seeing more and more of our customers targeting their audiences through integrated online marketing campaigns. Today's discerning house buyer has now come to expect seeing electronic representations of what he or she is being sold, so it is time for the industry to catch up!"

Blue Edge specialises in property marketing and has worked with many high profile Property Developers and Architects such as St George PLC, Crosby Lend Lease, Eric Parry and Investland. For more information visit: www.blue-edge.co.uk.

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