SOURCE: Blue Frog Mobile

June 21, 2006 09:45 ET

Blue Frog Mobile Launches TXTV With Text Messaging for Los Angeles TV Viewers

Fun, Interactive TXTV™ Service Provides Revenue Opportunities for Broadcasters

SEATTLE, WA -- (MARKET WIRE) -- June 21, 2006 --Leading media and entertainment provider, Blue Frog Mobile, today announced the launch of its TXTV™ service at Los Angeles television station LATV. With its groundbreaking mix of English and Spanish language music and lifestyle programming, LATV is the leading broadcaster among bicultural Latinos in Los Angeles, America's top Hispanic market.

TXTV™, the first service of its kind in the United States, allows television viewers to send text messages directly to their TV screens and chat with other viewers. It is the first technology to offer true two-way participation between viewers, using their mobile phones and their television sets. With TXTV, viewers can interact with television programs and with one another for a true participatory TV experience.

"Text messaging on television has exploded in Europe and Asia," said Ian Eisenberg, president of Blue Frog Mobile. "We are excited to launch TXTV in the United States and offer our unique content and applications to broadcasters and the viewing public."

Blue Frog Mobile provides a turnkey technology solution with no upfront charge to broadcasters, giving them an opportunity to increase revenues and audience share. TXTV has successfully launched in several markets, including Detroit, Indianapolis, and Phoenix.

"With TXTV, our viewers have a fun, new, entertaining way to interact with our programming while we add revenue to our bottom line," says Daniel Crowe, president of LATV. "We consider LATV an interactive channel; in our live programs, viewers can communicate with us via telephone, email, and live internet chat." He added, "TXTV takes this to another level allowing viewers to talk to one another and become a part of LATV content."

Explosive Growth for Text Messaging

According to the ARC Group, mobile services -- including text messaging -- will be worth $126 billion by 2008 and will account for more than 20-percent of operator revenues. Additionally, market research firm IDC estimates 44 billion text messages will be sent in 2007 -- a 300-percent increase from 2005.

"Television stations across the country are recognizing the phenomenal opportunity with mobile phone users and text messaging; and they love our cross-media approach to entertaining their audience," explained Ron Erickson, CEO of Blue Frog Mobile.

With TXTV, a wide variety of mobile media and entertainment content and services can be made available to the consumer. All TXTV messaging fees appear directly on the wireless customers' monthly mobile bill.

About Blue Frog Mobile

Blue Frog Mobile is a leading mobile entertainment company that creates, aggregates, and distributes mobile content. The Company offers enhanced voice services, SMS and MMS messaging, as well as white label voice and text messaging services. Its newest product, TXTV, combines text messaging with traditional media such as broadcast television and radio creating a truly interactive platform. Blue Frog sells ringtones and images through numerous Internet storefronts including BlueFrogMobile.com, Ringtopia.com, Edgetones.com, Macktones.com, LemonKiss.com. Blue Frog Mobile delivers technology that supports multiple wireless handset providers and wireless operators including Alltel, Cingular Blue and Cingular Orange, Sprint PCS, Nextel, Boost, T-Mobile and Verizon Wireless. The Company maintains distribution partnerships with top publishing companies including BMG Music Publishing, Sony/ATV Music Publishing, EMI Music Publishing, Universal Music Group, Warner Chappell, Zomba and others.

Contact Information

  • For more information, press only:
    Melissa Milburn
    Blue Frog Mobile
    (206) 972-9096
    Email Contact

    Jennifer Gehrt
    Communiqué PR
    (206) 282-0696
    Email Contact