Blue Gold Beverages, Inc.
PINK SHEETS : BGBV

Blue Gold Beverages, Inc.

June 22, 2011 15:30 ET

Blue Gold Beverages, Inc. Subsidiary Launches New Sleep Aid Product Anticipated to be a $20 million Brand

HOUSTON, TEXAS--(Marketwire - June 22, 2011) - Blue Gold Beverages, Inc. (PINK SHEETS:BGBV) is pleased to announce it s wholly owned subsidiary EPIC Nutrition, Inc. has launched Goodnight™ 2.5 fl oz sleep shots. The product contains a proprietary blend of active ingredients and is one of the early entrants in the liquid delivery system of sleep aids. www.goodnightshot.com

"We are very excited at the response we have received from retailers and distributors to Goodnight™ " states Mr. Scott Movic, President of EPIC Nutrition, Inc. "We have just entered into an exclusive broker agreement with Contemporary Marketing Inc (CMI) to offer Goodnight™ and our new Pro-N-Go™ protein energy shot to Walgreens, CVS, Target and Stop & Shop".

"Based on commitments from our existing accounts and the potential accounts represented by CMI, we could quickly gain distribution in over 25,000 retail locations in the next 120 days. Selling one unit per week, these accounts would represent US$ 5 million in annual sales for Blue Gold Beverages. With 100,000 plus potential retail outlets in our target distribution channels, Goodnight has the potential of quickly becoming a US$ 20 million brand. The sleep deprivation category is exploding" continues Mr. Movic.

Goodnight's proprietary formula promotes slow-wave "DELTA" or deep sleep. "A Goodnight's sleep is often the best way to help cope with stress, solve problems and recover from illness." continues Mr. Movic. "Goodnight will be supported by an interactive website www.goodnightshot.com, QR reader capabilities and social networking sites Twitter and Facebook providing updates promoting health sleeping habits, product promotions and discounts."

Statistics from Marketdata Enterprises, Inc. (www.marketdataenterprises.com), leading independent market research publisher reports 58% or more than 175 million of all Americans are estimated to experience insomnia symptoms or sleep disorders. Marketdata estimates that the U.S. sleep market was worth US$ 23.7 billion in 2007.

ABOUT THE COMPANY: Blue Gold Beverages, Inc. is a leading high end producer of private label water and specialty beverages in North America. Blue Gold Beverages is positioning itself to become a leading marketer in various specialty beverage categories including sleep and relaxation supplements, energy drinks and bars, cold remedy. Management has extensive experience in product development and the sales and marketing into the retail, drug store and mass merchandiser distribution channels. With the recent acquisition of TY Recycling, Blue Gold Beverages has entered into the polymer recycling business, selling PET and Nylon waste. This is in-line with the company's strategy of becoming environmentally responsible by eliminating its carbon footprint, and increasing shareholder value.

SAFE HARBOR STATEMENT

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as such, may involve risks and uncertainties. Forward-looking statements, which are based on certain assumptions and describe future plans, strategies, and expectations, are generally identifiable by the use of words such as "believe," "expect," "intend," "anticipate," "estimate," "project," or similar expressions. These forward-looking statements relate to, among other things, expectations of the business environment in which the Company operates, projections of future performance, potential future performance, perceived opportunities in the market, and statements regarding the Company's mission and vision. The Company and all affiliated parties do not assume any duty to publicly update or revise the material contained herein.

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