SOURCE: LiftEngine

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October 07, 2010 13:53 ET

Blue Hill Marketing Solutions Unveils Their New Brand: LiftEngine

New Company Name, Positioning and Website Reflect the Development of LiftEngine's Core Services and Commitment to Helping Marketers Grow

PEARL RIVER, NY--(Marketwire - October 7, 2010) - After five years conducting business as Blue Hill Marketing Solutions, the data services company founded by Keith Huntoon and Scott Markowitz has re-branded as LiftEngine. The company is now positioned as a service-oriented business focused on helping agencies, online and multi-channel retailers, publishers and non-profits increase marketing response, conversion and ROI. The company's new tagline, "Targeted Marketing Made Easy," reflects the essence of the rebranding initiative and the company's vision: to help marketers lift results by making sophisticated data analysis and laser-sharp targeting simple to understand and leverage.

"We've been evolving towards this vision since our first day in business as Blue Hill Marketing Solutions," said Keith Huntoon, President of LiftEngine. "We'd been building solutions from scratch and saw a common thread of data and marketing needs from our clients. Effectively, each client said, 'We need to quickly and easily learn about our customers, predict their needs and respond across channels.' LiftEngine and the suite of services we now offer are a direct result of real-world data analysis and deployment of solutions for clients with intensive data needs. Our clients can now interface with their data on an as-needed basis and respond to customer activity in real-time."

LiftEngine has re-organized into four business units: the LiftEngine database platform, which unites data from multiple sources; an online group that integrates email & social data and deploys campaigns; the offline unit, which offers traditional data services, including, data hygiene, merge/purge, list rental fulfillment and data enhancement and analytics; and the recently launched fourth business unit, the LiveSuite.

The LiveSuite delivers real-time data solutions and comprises four core services:

LiveOffer -- a web service that helps marketers offer targeted advertising, upsells and cross-sells to customers based on individual background and past purchases.

LiveView -- a marketer friendly, web-based portal used for database analysis, reporting, graphing and charting.

LiveVerify -- a tool that scrutinizes the mailing address, phone and email address of a lead for verification and correction. LiveVerify also scores each lead based on clients' targeting criteria.

LiveConnect -- a data integration tool that allows clients to link internal applications, such as CRM or sales portals, to enhanced data maintained at LiftEngine quickly and cost effectively. 

"These tools, along with our hands-on experience supporting clients, help bring data requirements and marketing objectives together in an intelligent, sophisticated, but very manageable way. We look forward to helping marketers and their agencies generate lift on each campaign with our new brand and more integrated philosophy. That's why we renamed our company LiftEngine -- we want to power results," said Keith Huntoon, President.

About LiftEngine
LiftEngine, formerly Blue Hill Marketing Solutions, lifts ROI for marketers and their agencies by helping each learn about customers and execute more profitable campaigns across all channels. LiftEngine focuses on providing services to marketing agencies, online retailers, multichannel retailers, publishers and non-profit companies. Founded in 2005, the company is located in Pearl River, NY, just 20 miles north of New York City.

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