SOURCE: Blue Jeans Network

Blue Jeans Network

January 23, 2015 09:00 ET

Blue Jeans Primetime Panel at Sundance Film Festival -- Making Movies More Than Film: Marketing to the Modern Audience

MOUNTAIN VIEW, CA and PARK CITY, UT--(Marketwired - Jan 23, 2015) - Blue Jeans Network, the global leader in cloud-based video collaboration services, will be hosting and broadcasting an interactive panel on Jan. 28 in order to bring great minds together on the topic of marketing film to the modern viewer. Fueled by the demand for a new level of audience engagement and interactivity, the expert panel will have the chance to discuss how the marketing landscape has evolved, the complexity of today's entertainment space, and what we can expect to see in film marketing and distribution.

Already, the traditional movie marketing playbook is being rewritten as the film industry experiments with promotion and distribution strategies -- from the digital-only release of the critically acclaimed movie "Snowpiercer," to the unexpected release strategy for the recent movie "The Interview." In response, Blue Jeans Network will leverage Blue Jeans Primetime so that executives and film enthusiasts everywhere can join in a real-time conversation on what is in store for the film industry as a whole.

What: Making Movies More than Film: Marketing to the Modern Audience Panel
When: Wednesday, January 28th from 3:00 - 4:30 p.m. MT
Where: New Frontier in Sundance, Utah
Who: The panel will be composed of the following participants:

  • Jacob Patrick: Founder/ CEO/ Producer at Amalgamation
  • Mark Cartier: Principal and executive at North of Two Pictures
  • Ross Anderson: Owner of nylmedia
  • Maria Lopez-Knowles: CMO at Pulpo Media (an Entravision company)
  • Daniela Syrovy: President of Clutch PR

How:  Email PrimetimeSundance@bluejeans.com to learn more

Blue Jeans Primetime gives multiple presenters the power to engage with large audiences and promote any of those viewers to active participants in real time.

To learn more, visit: bluejeans.com/primetime and bluejeans.com/sundance.

For a Primetime overview video please visit: http://youtu.be/43Ahb3MC06I and for a product overview please visit: http://youtu.be/eTRPv75BLmg.

About Blue Jeans Network
At Blue Jeans Network, our mission is to make video communications as easy and pervasive as audio communications, enabling more effective collaboration at work, at home, and on the road. Our cloud-based conferencing service makes this possible by enabling customers to connect with each other seamlessly anytime, anywhere, and from practically any device. The Blue Jeans Network extends high quality video communications beyond the traditional boundaries of specialized conference rooms and into the mainstream, allowing individuals and employees throughout an enterprise to interact more effectively with each other, and with their customers, partners, suppliers, family, and friends. Blue Jeans Network is a private company headquartered in Mountain View, California. For more information go to: https://bluejeans.com or follow the company @BlueJeansNet

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