SOURCE: Blue Moon Brewing Company

Blue Moon Brewing Company

June 22, 2011 10:00 ET

Blue Moon Celebrates Summer With "Artfully Crafted" Experience

Blue Moon Brewing Company Rolls Out Its Award-Winning Summer Seasonal, Along With a Shot at Being "Honorary Brewmaster for a Day" at the Sandlot Brewery in Denver

DENVER, CO--(Marketwire - Jun 22, 2011) - The first signs of summer are in the air, and for Blue Moon Brewing Company, that means the welcome return of its Artfully Crafted, award-winning summer seasonal, Blue Moon Summer Honey Wheat Ale. Adding to the summer fun, Blue Moon will award legal aged beer drinkers with prizes through the end of August, including a grand-prize trip to the Sandlot brewery in Denver.

Blue Moon fans are encouraged to share their artfully crafted moments by uploading photos to the "Photo Crafter" tab on the brand's Facebook page, where the application will transform their photos into artfully crafted Blue Moon paintings. And by doing so, fans have the chance to enter to win daily prizes, as well as the grand prize of "Honorary* Brewmaster for a Day."

Those who enter the Blue Moon "Artfully Crafted" sweepstakes will have the chance to win branded cooler bags, collectable barware and Blue Moon merchandise. The grand prize winner will receive a trip for four to Blue Moon Brewing Company at the Sandlot Brewery, to become an "Honorary Brewmaster for a Day." The winner will collaborate with Blue Moon brewmasters Keith Villa and John Legnard and create a beer based on their most memorable summer moments, and participate in an insider tour of the brewery.

"We look forward to meeting our 'honorary brewmaster' and giving the winner and their guests a behind-the-scenes look into the art of crafting beer at Blue Moon Brewing Company," Villa said. "And the fact that the promotion coincides with the return of Blue Moon Summer Honey Wheat makes this time of year even sweeter. With its notes of honey and citrus, Summer Honey Wheat Ale is the perfect way to celebrate, whether you're heading to the beach or grilling out in your backyard."

The 5.2% Alcohol by Volume (ABV) Blue Moon Summer Honey Wheat Ale is crafted with Rocky Mountain clover honey for a hint of sweetness that's balanced by a touch of orange peel for subtle citrus notes. For the first time, the summer brew will be available in cans, making it perfect for picnics, the beach, golfing and countless other outdoor summer activities. This refreshing beer has earned three gold medals at Great American Beer Fest® and one gold medal at the World Beer Cup.

Legal-drinking age consumers can enter the promotion by visiting the "Photo Crafter" tab on the Blue Moon Facebook page between June 21 and August 31, 2011. For more information about the promotion and Blue Moon Summer Honey Wheat Ale, visit www.Facebook.com/BlueMoon.

* No employment contract implied

About Blue Moon Brewing Company:
At Blue Moon Brewing Company everything we do flows from our artistic approach to brewing. We craft our beers with flavorful ingredients and wheat for an inviting taste and a smooth finish that is perfect for enjoying the moment with friends. It's been that way since we added our first flavorful twist back in 1995 in Denver, Colorado. And that's why we say our beer and everything we do is artfully crafted. More information is available at Facebook.com/BlueMoon.

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