SOURCE: Blue Mountain Cider

March 22, 2007 20:44 ET

Blue Mountain Cider to Uncork New Cidery During Grand Opening March 23-24

Walla Walla Wine Country's First Cidery to Offer Four Varieties of Artisan-Style Hard Apple Ciders

MILTON-FREEWATER, OR -- (MARKET WIRE) -- March 22, 2007 -- Blue Mountain Cider, the first cidery in the heart of Walla Walla wine country and the largest artisan-style cidery in the Northwest, today announced it will host grand opening celebrations on March 23-24. Blue Mountain Cider will also be releasing four varieties of its artisan-style hard apple ciders to the public.

Blue Mountain Cider produces award-winning hard apple ciders that are less filling than beer, lower in alcohol content than wine and the perfect complement to a variety of foods. More than 35,000 gallons of Blue Mountain Cider will be produced this year at the company's historic Watermill Building.

"After spending years refining our process of making cider, I am so proud to offer customers our final product -- a delicious and unique alternative to beer and wine," said Ron Brown, general manager and co-owner of Blue Mountain Cider. "Our ultimate goal at Blue Mountain is to introduce our growing customer base to a tradition that our forefathers once enjoyed."

Blue Mountain Cider is also unique -- it's among less than 100 craft cideries in the United States and Canada combined, and one of approximately six handcrafted cideries located in Washington and Oregon.

The cidery is hosting two events to celebrate its launch and introduce the public to its beautiful grounds:

--  Open houses will be held from 11 a.m.-6 p.m. March 23 and 11 a.m.-4
    p.m. March 24 at the cidery - located 10 miles from downtown Walla Walla -
    at 235 E. Broadway, Milton-Freewater, Ore.
    
--  The events, which are free and open to the public, will include food,
    music, tours and tastings of Blue Mountain's artisan-style hard apple
    ciders. Several public officials have also been invited to celebrate the
    cidery's opening.
    

In 2003, the company was founded by Brown, who is also the CEO of Earl E. Brown & Sons -- one of the largest and most prestigious apple growing and packing operations in Oregon -- and Mike Swinnerton, a 20-year brewing expert. The Brown family will also launch the Watermill Winery, a new winery at the same location as the cidery, during the Spring Release Weekend in Walla Walla May 4-5.

This spring, the cider will be available via mail order from the company's Web site at www.bluemountaincider.com, as well as at selected retailers throughout Oregon, Washington and Montana, including Harry & David and Portland's New Seasons Markets.

About the Blue Mountain Cider Company

Since its founding in 2003, Blue Mountain Cider -- the first cidery in the heart of Walla Walla wine country and largest artisan-style cidery in the Northwest -- has won seven awards for its handcrafted hard apple ciders. For more information on the company, which is based in Milton-Freewater, Ore., go to www.bluemountaincider.com.

Contact Information

  • Media contacts:

    Katie McFadzean
    MWW Group for Blue Mountain Cider
    206.505.8333 (direct)
    kmcfadzean@mww.com

    Autumn Monahan
    MWW Group for Blue Mountain Cider
    206.505.8350 (direct)
    amonahan@mww.com