Syndicat des producteurs de bleuets du Québec (SPBQ)

Syndicat des producteurs de bleuets du Québec (SPBQ)

July 08, 2008 09:53 ET

Blue, Round, Juicy, Sweet and Full of Antioxidants: Quebec's Wild Blueberries Are a Homegrown Delight!

MONTREAL, QUEBEC--(Marketwire - July 8, 2008) - Quebec's wild blueberries are back! The harvest of this wonderful little blue fruit begins in August, mobilizing about 260 Quebec-based blueberry producers, mostly located in the Saguenay-Lac-Saint-Jean region, who will bring these beautiful berries to tables across the province.

"Quebec produces the best blueberries in the world!" says Daniel Simard, Director of the Syndicat des producteurs de bleuets du Quebec (SPBQ). "Everyone is invited to taste Quebec's super fruit, the wild blueberry. What's more, this year's weather conditions have been ideal for wild blueberry production, so we can expect an excellent 2008 harvest, with a volume of about 60 million pounds."

Keep an eye out for this little berry in public markets and grocery stores all over Quebec, who will be sure to display them proudly. Even after the harvest, we can still enjoy their freshness, unique flavor and health benefits by selecting products that use them as a main ingredient, like jams, jellies, fruit juices and other common fresh or frozen products. The choice is yours!

By having a high antioxidant content, blueberries help prevent the onset of cardiovascular diseases, certain forms of cancer and other age-related complications. Therefore, everyone can benefit greatly from adding blueberries to their diet throughout the year.

Planning a trip to the Saguenay-Lac-Saint-Jean region? Discover its many blueberry fields!

Fans of fresh wild blueberries have two options:

- Several blueberry fields are open to tourists during the harvest season so that they may discover this "super fruit" while taking in the region's natural beauty (addresses of public fields can be obtained from the SPBQ and its Website).

- The more adventurous can combine the great outdoors with fruit picking. Indeed, the woodlands north of Lac Saint-Jean and the surrounding areas provide prime conditions for wild blueberry pickers, and everyone is free to get their fill. Some basic equipment is required when venturing into the forest, and forest area maps are found on the SPBQ's Website

For more information, recipe ideas, addresses and maps, go to www.spbq.ca.

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