SOURCE: Blue Sky Factory

September 11, 2007 11:46 ET

Blue Sky Factory Integrates Return Path Technology Into Publicaster™ Further Enhancing Clients' Deliverability and Response Rates

BALTIMORE, MD--(Marketwire - September 11, 2007) - Blue Sky Factory (www.blueskyfactory.com), a leading email marketing service provider, announced today a strategic partnership with Return Path, a market leader in e-mail deliverability. Effective immediately, Blue Sky Factory has integrated Return Path’s Sender Score e-mail deliverability and monitoring technology within its e-mail marketing application Publicaster™ (www.publicaster.com). As such, Blue Sky Factory clients now have access to an advanced collection of robust tools designed to optimize deliverability and enhance campaign return.

"By integrating Return Path's technology into Publicaster, BSF clients now receive a more effective snapshot of how their email campaigns will perform, a more detailed analysis of where their campaigns are going and what those campaigns will look like before live deployment," said Ken Pfeiffer, head of technology at Blue Sky Factory. "Publicaster offers clients Return Path's Sender Score suite of deliverability solutions. Mailbox Monitor and Campaign Preview allow marketers to see whether their email is being delivered to the inbox and what it will look like when it gets there. Reputation Monitor delivers usable intelligence into the sender's reputation with ISPs and other receivers. Essentially, our clients are now better equipped to correct problems prior to deployment for better deliverability and return."

The partnership also appoints Blue Sky Factory as a certified reseller of Return Path, a white listing service that reduces filtering risk and increases delivery rates at more than 600 million email inboxes. Sender Score Certified is the only email white list with deep consumer and corporate market coverage, including top universities and Fortune 500 companies.

"Recent studies show that more than 20 percent of subscriber email gets blocked or filtered because it looks like spam to email receivers," said Greg Cangialosi, president of Blue Sky Factory. "By integrating Return Path's technology to enhance our deliverability rates, we are helping clients improve their overall response rates and subsequent revenue opportunities with each email they send through our Publicaster™ application."

"Deliverability issues affect every metric a marketer measures. If emails aren't delivered to the recipient they can't garner a response, meaning that open, click and conversion data is skewed," said Matt Blumberg, CEO of Return Path. "By giving their clients access to Return Path's deliverability suite, Blue Sky Factory is helping marketers analyze the true success of their email programs."

Publicaster is a proprietary, subscriber-based technology that allows users to deploy, manage and track e-mail marketing campaigns. The application offers a web-based interface that offers detailed real time reporting, easy to use editing tools, flexible list management, and an API for easy integration with other applications. Blue Sky Factory offers Publicaster to both self-service and full-service users.

About Return Path

Founded in 1999, Return Path is an email performance management company dedicated to helping its clients build better relationships with their customers, generate higher response rates, and achieve significant returns on their investments from their email programs. More than 1,500 companies currently use Return Path's services to generate superior results from their email programs, taking advantage of Return Path's pioneering innovations in deliverability, email list quality solutions, customer acquisition, online market research, and best practices strategy. For more information, please visit www.returnpath.net.

About Blue Sky Factory

Established in 2001, Blue Sky Factory, Inc. is an industry leading email service provider providing targeted, measurable tools and services to leverage the power of the Email communications channel. The company, headquartered in Baltimore, MD, is the developer of Publicaster™, a web-based, self-service email marketing application that allows companies to create fully customizable email marketing campaigns. In addition, the company assists its clients with optimal deliverability rates and database optimization. Currently, market leaders such as Signature Networks, Improv Comedy Clubs, TIG Global, The National Trademark Association, Texas Instruments, RMG Connect and Weber Shandwick Worldwide are taking advantage of Blue Sky Factory's technologies. For more information, visit www.blueskyfactory.com or www.publicaster.com.

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