February 25, 2009 09:00 ET

BlueArc's Cameron van Orman Named 2009 CRN Channel Chief by Everything Channel

SAN JOSE, CA--(Marketwire - February 25, 2009) - BlueArc® Corporation, a leader in scalable, high-performance unified network storage, today announced that Cameron van Orman, senior director of worldwide channels and partner marketing for BlueArc, was recognized by Everything Channel as a 2009 CRN Channel Chief. CRN Channel Chiefs are recognized as influential executives who consistently defend, promote and execute effective channel partner programs and strategies.

"Effective channel executives consistently ensure that the Channel's voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships," said Robert C. DeMarzo, SVP/Editorial Director, Everything Channel. "This year's winners are strong channel advocates and we applaud them for their successful partner programs and strategies."

This is the seventh consecutive year CRN has developed the Channel Chief list. Channel executives are evaluated based on a set of criteria that includes policy and program innovations, revenue generated through partners, willingness to speak publicly on behalf of the channel, and the number of years they have dedicated to channel activities.

"It is an honor to be included in this elite group of CRN's Channel Chiefs," said van Orman. "BlueArc's channel partner strategy is deliberately geared toward high-growth, technical partners who understand our customers' data-intensive businesses. Our selectiveness and close collaboration with our partners makes them more effective and efficient in winning deals in a highly competitive market and achieving healthy margins on high-quality work."

Over the past year, BlueArc fueled its Partner Acceleration Program by adding Channel Sales Managers, developing and launching an interactive channel sales guide, debuting the Channel Technologist Immersion Program and rolling out the BlueArc Partner Training Network: an online learning management system. These investments have rewarded both BlueArc and its partners. BlueArc has seen its partner community grow to more than 100 partners and notes that twice as many partners sold products compared to the prior year. BlueArc's revenue through the Channel also grew 140% over the prior fiscal year.

"As a result of our training investments, our channel partners were able to demonstrate greater knowledge of our innovative solutions allowing them to better tailor their solutions for the customers' environment," added van Orman.

About BlueArc

BlueArc is a leading provider of high-performance unified network storage systems to enterprise markets, as well as data intensive markets, such as electronic discovery, entertainment, federal government, higher education, Internet services, oil and gas and life sciences. Our products support both network attached storage, or NAS, and storage area network, or SAN, services on a converged network storage platform.

We enable companies to expand the ways they explore, discover, research, create, process and innovate in data-intensive environments. Our products replace complex and performance-limited products with high performance, scalable and easy to use systems capable of handling the most data intensive applications and environments. Further, we believe that our energy efficient design and our products' ability to consolidate legacy storage infrastructures, dramatically increases storage utilization rates and reduces our customers' total cost of ownership. Information about BlueArc solutions and services can be found at

Contact Information

  • Contact:
    Louis Gray
    BlueArc Corporation
    (408) 576-6684
    Email Contact