February 22, 2010 09:00 ET

BlueArc's Cameron van Orman Recognized as a 2010 Channel Chief by Everything Channel's CRN

BlueArc Channel Program Characterized by Financial Growth, Diversity and Worldwide Expansion

SAN JOSE, CA--(Marketwire - February 22, 2010) - BlueArc today announced that Cameron van Orman, senior director of worldwide channels and partner marketing for BlueArc, has been named a 2010 Channel Chief by Everything Channel's CRN. Channel Chiefs are leaders in creating effective channel programs for solution providers. They consistently defend, promote and execute effective channel partner programs and strategies. 

The recent launch of BlueArc's Mercury series has been instrumental in strengthening the company's channel program by helping channel partners address many constraints faced in delivering affordable, high-performance NAS solutions to customers. As a result, van Orman has led BlueArc to 180% growth in channel revenue over the past two fiscal years, tripled the number of channel partners in twelve months, and increased its global reach with expansion into new regions via partners in Eastern Europe/CIS, Latin America, and Asia Pacific.

For the eighth consecutive year the Channel Chiefs were chosen based on Everything Channel editorial criteria including: policy and program innovations made during the past year, the amount of revenue the company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities. 

"It's an honor to be recognized among my channel peers," said van Orman. "We've invested heavily in the channel over the last year to provide our partners with the education, training, and tools they need to be successful, and this recognition is rewarding proof that we are meeting their needs."

"Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year's Channel Chiefs offers tremendous insight into the who's who of the Channel," said Kelley Damore, VP, Editorial Director, Everything Channel. "Top channel executives consistently ensure that the Channel's voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud the 2010 Channel Chiefs for their successful partner programs and strategies."

For additional information on the CRN Channel Chief list, visit The Channel Chief list was published in the February 22, 2010 issue.

About BlueArc
BlueArc partners with customers to solve their storage and data management-related business challenges. BlueArc's best-of-breed, high-performance, highly scalable and cost-effective storage solutions help to accelerate our customers' success.

About Everything Channel (
Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its "Complete Technology Channel Solution," Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.

About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

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