SOURCE: Professional Bull Riders (PBR)

Professional Bull Riders (PBR)

June 23, 2015 16:39 ET

BlueDEF and the Professional Bull Riders (PBR) Launch BlueDEF Bucking Madness: Bull Rider Reality

A Contest to Find the Next Professional PBR Bull Rider

PUEBLO, CO--(Marketwired - June 23, 2015) - BlueDEF® Diesel Exhaust Fluid, the title sponsor of the PBR's BlueDEF Velocity Tour, and the Professional Bull Riders (PBR), have partnered to conduct a national search for the next up-and-coming bull riding stars, and fulfill someone's dream of becoming a PBR bull rider. Aspiring bull riders, talented athletes and PBR fans will be able to discover if they have what it takes to compete on the world's premier bull riding circuit. Contestants can enter the contest at www.BuckingMadness.com from June 23-July 30.

At the end of the contest, 10 lucky contestants will be chosen to attend a four-day bull riding boot camp in Bowie, Texas, at the home of PBR co-founder and livestock director Cody Lambert. For four days the 10 contestants will be put through the paces, learning the ins and outs of becoming a professional bull rider. Cody Lambert, along with BlueDEF riders and Built Ford Tough Series stars Silvano Alves, the reigning and three-time PBR World Champion; Matt Triplett, currently ranked No. 2 in the PBR world standings; Nathan Schaper, currently ranked No. 6 in PBR world standings; and Alvin, Texas' Douglas Duncan, will act as coaches and mentors, helping each contestant hone their skills and talent for the ultimate competition.

The best five riders from the boot camp, as chosen by the camp judges, will advance to compete at the PBR's BlueDEF Velocity Tour event on Sept. 19 in Cleveland, Ohio, at Quicken Loans Arena. The top two performing riders in Cleveland will win the ultimate opportunity to compete at the $100,000 BlueDEF Finals on Oct. 9-10 in Louisville, Kentucky, alongside the emerging talent on the 2015 BlueDEF Velocity Tour and the stars of the elite Built Ford Tough Series.

The journey, from Boot Camp to the Cleveland semifinals and the Louisville Finals, will be captured for a one-hour special scheduled to air on CBS Sports Network in advance of the PBR's 2015 Built Ford Tough World Finals in Las Vegas, which takes place Oct. 21-25.

Anyone -- male or female, age 18 or older, who is not ranked in the Top 100 of the PBR world standings -- is eligible to enter the contest. Complete contest rules can be found at www.buckingmadness.com.

"A large base of hard working men and women across America in the trucking, agriculture, energy and construction industries all use BlueDEF diesel exhaust fluid in their equipment," Sean Wheatley, director of marketing, PEAK Commercial & Industrial said. "These everyday heroes are the lifeblood of our economy. Offering them a chance to make it to the ranks of the PBR is a great way to honor their hard work."

Fans of PBR who may not be cut out for bull riding can still get involved by entering the BlueDEF Bucking Madness Sweepstakes. The winner of the sweepstakes will win a trip for two to Las Vegas to watch the Top 40 bull riders in the world compete for the $1 million 2015 PBR World Championship title. Starting June 23, simply enter at www.buckingmadness.com for a chance to win airfare, hotel accommodations and tickets for two (2) to the 2015 Built Ford Tough World Finals taking place at the Thomas & Mack Center on Oct. 21-25.

This October will be the 22nd time the PBR World Finals takes place in Las Vegas where the best bull riders in the sport and the best bulls will be showcased. With a $1 million bonus on the line for the season's prevailing bull rider and a $50,000 check for the season's best bovine athlete, the competition will be tight, the battles fierce and the non-stop action unprecedented. Tickets are available now and can be ordered at www.unlvtickets.com or by calling 1-866-PBR-SHOW (866-727-7469).

About Old World Industries

Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer and commercial product markets in more than 50 countries worldwide. Old World's brands include a full line of PEAK® automotive products including Antifreeze, Motor Oil, Washer Fluid, Electronics and Wiper Blades; BlueDEF® Diesel Exhaust Fluid and equipment; Fleet Charge® Fully Formulated Coolant; Final Charge® Heavy Duty Global Extended Life Antifreeze/Coolant; SIERRA® Antifreeze; SmartBLADE™ Premium Wiper Blades; and HERCULINER® Truck Bed Liner Kits. For more information, please visit PEAKAuto.com, PEAKHD.com and BlueDEF.com.

About the Professional Bull Riders, Inc. (PBR)

The premier bull riding organization in the world, which was recently purchased from private equity firm Spire Capital Partners by WME|IMG, the global leader in entertainment, sports and media, began as a dream of 20 bull riders 23 years ago and is now a global sports phenomenon. PBR broadcasts reach more than half a billion households in 40 nations and territories around the world, and more than 3 million fans attend live events each year. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The televised Built Ford Tough Series, the BlueDEF Velocity Tour, the Touring Pro Division and the PBR's international circuits in Australia, Brazil, Canada and Mexico have paid more than $140 million in earnings to its athletes. Twenty-seven men have earned more than $1 million, including three-time World Champion Silvano Alves who, in just 54 months, won more than $5.2 million to become the richest bull rider in history. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

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