SOURCE: BlueFire Ethanol

July 17, 2007 13:27 ET

BlueFire Ethanol Fuels Adds Victor Doolan and Joseph Emas as Independent Directors

IRVINE, CA--(Marketwire - July 17, 2007) - BlueFire Ethanol Fuels, Inc. (OTCBB: BFRE) has added two independent, outside Directors to its Board to enhance corporate governance and to be responsive to listing requirements for a major stock exchange. BlueFire has added Mr. Victor Doolan and Mr. Joseph Emas to the Board creating a majority of outside, independent directors while expanding the expertise of the BlueFire team.

Chairman and CEO Arnie Klann stated, "We are excited to have Mr. Doolan, a veteran in the automobile industry join the Board of BlueFire. BlueFire will benefit from his broad knowledge and experience in the automotive sector as BlueFire continues its participation in the integrated approach to broadening the market for alternative fuels. Mr. Doolan's proven track record of executive leadership through innovation will enhance BlueFire's position in the emerging cellulose to ethanol industry."

CFO Christopher Scott had this to say about Mr. Emas, "It is my pleasure to be able to work with Mr. Emas in his new capacity of Board member. Mr. Emas brings with him vast knowledge of and experience with both securities law and compliance, and he will be a great asset to us as we continue to drive shareholder value and obtain a listing on a major stock exchange."

Mr. Doolan, 66, served for approximately three years as president of Volvo Cars North America until his retirement in March 2005. Prior to joining Volvo, Mr. Doolan served as the Executive Director of the Premier Automotive Group, the luxury division of Ford Motor Company from July 1999 to June 2002. Mr. Doolan also enjoyed a 23-year career with BMW, culminating with his service as President of BMW of North America from September 1993 to July 1999. Mr. Doolan has worked in the automotive industry for approximately 36 years. Mr. Doolan currently serves as a director for Sonic Automotive. Mr. Doolan's term as a director of Sonic will expire at the 2008 annual stockholders meeting.

Mr. Emas, 52, is licensed to practice law in Florida, New Jersey and New York. Since 2001, Mr. Emas has been the senior partner of Joseph I. Emas, P.A. Mr. Emas specializes in securities regulation, corporate finance, mergers and acquisitions and corporate law. Mr. Emas received his Honors BA at the University of Toronto, Bachelor of Administrative Studies, with distinction, at York University in Toronto, his JD, cum laude from Nova Southeastern Shepard Broad Law School and his LL.M. in Securities Regulation at Georgetown University Law Center. Mr. Emas was an Adjunct Professor of Law at Nova Southeastern Shepard Broad Law School. Mr. Emas received the William Smith Award, Pro Bono Advocate for Children in 2000 and the 2006 Child Advocacy Award in Florida and is the author of "Update of Juvenile Jurisdiction Florida Practice in Juvenile Law." Mr. Emas was been a member of the Juvenile Court Rules Committee for the State of Florida from 1999 through 2006, and currently sits on the Florida Child Advocacy Committee. Mr. Emas is a director of several public companies which trade on both the OTC.BB and Amex.

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About us:

BlueFire Ethanol Fuels, Inc. is established to deploy the commercially ready, patented, and proven Arkenol Technology Process for the profitable conversion of cellulosic ("Green Waste") waste materials to ethanol, a viable alternative to gasoline. BlueFire's use of the Arkenol Process Technology positions it as the only cellulose-to-ethanol company worldwide with demonstrated production of ethanol from urban trash (post-sorted MSW), rice and wheat straws, wood waste and other agricultural residues. Our goal is to develop and operate high-value carbohydrate-based transportation fuel production facilities worldwide. These "biorefineries" will convert widely available, inexpensive, organic materials such as agricultural residues, high-content biomass crops, wood residues, and cellulose from MSW into ethanol. BlueFire intends to build a multinational company that leads the world in producing biobased transportation fuels. Its business will encompass development activities leading to the construction and long-term operation of production facilities while maintaining technological advantage and ownership of the process technology and all its improvements. Ethanol will be produced from biorefinery facilities opportunistically constructed on or near landfills, waste collection and waste separation sites. Each facility will deploy the proprietary technology, which uses all cellulosic waste materials traditionally disposed of in landfills as feedstock. www.BlueFireEthanol.com

FORWARD-LOOKING STATEMENTS

Statements about BlueFire Ethanol, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. BlueFire's actual results could differ materially from expected results. BlueFire undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; BlueFire will appropriately inform the public.

Contact Information

  • Institutional Investment Advisor:
    Paul Gozzo
    President
    PMG Capital, LLC
    Tel. 888-747-5397
    Fax. 888-799-9741
    pmgcapital@hotmail.com

    Investor Relations Contact:
    Gerald Kieft or Ryan Audin
    Wall Street Resources, Inc.
    2646 SW Mapp Road, Suite 303
    Palm City, Florida 34990
    772-219-7525
    http://www.wallstreetresources.net