SOURCE: Badgeville


March 10, 2011 08:28 ET

Bluefly To Enhance Online Shopping Experience and Encourage Customer Interactions With Badgeville Social Gaming Platform

Badgeville to Power Social Game for Bluefly Shoppers That Highlights Fashion Status and Offers Special Rewards

MENLO PARK, CA--(Marketwire - March 10, 2011) - Bluefly, Inc. (NASDAQ: BFLY), a leading online retailer of designer fashion and accessories, has partnered with Badgeville, the Social Rewards & Analytics Platform, to incorporate social gaming technology on its web site. Bluefly will use Badgeville to reward fashion-savvy shoppers for watching videos, creating wish lists, writing reviews, and reading blog posts, as they explore and interact with various elements of the site. The game will offer badges to players that highlight their status and draw attention to their fashion credentials within the Bluefly community. As players earn higher badges, they will receive rewards such as early access to products and special deals and discounts.

As Bluefly looks for unique ways to improve the shopping experience for its close-knit community of shoppers and fashion enthusiasts, the company's partnership with Badgeville is a natural fit. Badgeville's white-label social game platform will fully integrate with Bluefly's site, offering virtual and tangible rewards to shoppers for exploring the many faces of

"At Bluefly, our customers are highly engaged in the world of fashion. They vote on celebrity styles and products, and passionately discuss our products on Bluefly and our Facebook and Twitter profiles. Our goal is to look for innovative ways to foster that passion and create even more opportunities for the interaction our customers enjoy," said Melissa Payner, CEO, Bluefly. "The partnership with Badgeville is a great addition to the Bluefly experience because social games reward our customers for their interactions -- interactions which we see as a key component of growing and strengthening the Bluefly community."

Badgeville, which launched at TechCrunch Disrupt in fall 2010, has fast become the leading Social Rewards Platform for the web. With dozens of customers in retail, media and entertainment, and online communities, Badgeville makes it easy for site publishers to reward any user behavior in real time. The Badgeville platform also provides deep user engagement analytics that are automatically configured to the behaviors tied to unique business objectives.

"Bluefly is a leading innovator in fashion ecommerce because they understand that the successful modern online shopping experience is driven by social loyalty and community," said Badgeville CEO Kris Duggan. "Badgeville's social rewards platform ties perfectly into the goals of Bluefly executives to reward shoppers for their site interaction, providing a highly-configurable social game layer to the Bluefly site experience, driving behavior and increasing sales."

About Badgeville
Badgeville is a white label social loyalty, rewards, and analytics platform. We make it easy for web publishers, media sites, communities, marketers and brands to increase user loyalty and engagement. The Badgeville Platform leverages techniques from game play to create highly engaging web experiences. Using Badgeville, web publishers reward users with real-time achievements and reputation, while at the same time drive user behavior, achieve specific business goals, and measure and optimize user engagement. For more information, visit Badgeville at

About Bluefly, Inc.
Founded in 1998, Bluefly, Inc. (NASDAQ: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit

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