SOURCE: BlueLithium

January 22, 2007 09:25 ET

BlueLithium Becomes First "2.0 Ad Network" to Break Into the Top Five

Next Generation Ad Networks Coming of Age, Gaining Market Share From Older Ad Networks; BlueLithium Increases US Reach to 63 Percent, Surpasses 108M Unique Users According to ComScore

SAN JOSE, CA -- (MARKET WIRE) -- January 22, 2007 -- BlueLithium has become one of the top five ad networks according to ComScore, having served more than 108 million unique users and broadened its reach to 63 percent of US internet users, according to the latest comScore Media Metrix report. The three-year-old ad network has grown quickly on the strength of its targeting and data analytics capabilities which have the ability to simultaneously create value for publishers and advertisers. In the UK, BlueLithium is the fourth largest ad network with a 63 percent reach and 18 million unique users, despite the fact that the company launched in Britain less than one year ago.

Ad networks have taken on a new and more important role. Historically, ad networks enabled publishers to unload remnant space and were a source of cheap inventory for direct marketers, who bombarded consumers with ads in order to meet their back end goals. Today, superior targeting capabilities and sophisticated data analytics enable BlueLithium to deliver better ROI for advertisers while simultaneously increasing the value of inventory for publishers.

"In December, BlueLithium required just 37 targeted messages on average to each unique user on our network in order to meet our advertisers' back end goals," said Gurbaksh Chahal, founder, chairman and CEO of BlueLithium. "Compare this with ValueClick which required more than 100 messages and Advertising.com, which saturated each user with 337 ads on average during the month. In my eyes, efficiency is the hallmark of next generation, data-driven ad networks and we're delivering on it."

About BlueLithium:

Based in San Jose, CA, BlueLithium helps online marketers achieve extraordinary results by combining a powerful one-two punch of superior targeting and optimization capabilities. BlueLithium maximizes ROI for advertisers while increasing the value of ad inventory for publishers. Reaching 108M unique users or 63 percent of the Web, BlueLithium delivers 6 billion impressions per month across more than 1,000 sites. Founded in 2004, the company was named 2006 Innovator of the Year by AlwaysOn and has been named one of the top 100 private companies in America for three consecutive years. For more information, visit www.bluelithium.com.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for BlueLithium
    (919)833-9975 x.12
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