SOURCE: BlueLithium

August 13, 2007 08:00 ET

BlueLithium Launches First Ever Online Voter Network

New Political Ad Network Helps Win Elections Through Advanced Web Targeting

SAN JOSE, CA--(Marketwire - August 13, 2007) - BlueLithium, the largest privately held global ad network, has launched the first ever online graphical advertising network built to meet the specific needs of candidates running for national and state office, as well as issue-oriented campaigns. The BlueLithium Voter Network is powered by the same advanced technologies that are widely used by brand marketers to influence consumer buying behavior. Political and issue-oriented campaigns now have the ability to leverage behavioral, demographic and geographic targeting to reach the most receptive and persuadable voters as they visit hundreds of top sites across the Web.

"With 70 percent of Americans online and younger voters now relying on the Internet as their main source of political information, there's no question that the Web will influence the 2008 presidential election as well as other state and issue-oriented races," said Gurbaksh Chahal, founder, chairman and CEO of BlueLithium. "We're giving political campaigns access to advanced online targeting tools and an audience of 119 million Americans who can each be engaged individually; that's something you can't get with TV, radio or direct mail."

This election cycle is a milestone for online campaigning as candidates are increasing spending to rival traditional media. According to marketing firm PQ Media, $40 million was spent on political advertising in 2006. Major research firms have yet to publish an estimate for the 2008 cycle, however according to Federal Election Commission records as compiled by PoliticalMoneyLife.com, Hillary Clinton, Barack Obama, John Edwards, Mitt Romney, Rudy Giuliani and John McCain spent a combined total of more than $5 million on their Internet operations this year, through July 30. The increased focus on the Web is hardly surprising: according to a recent survey from performance marketing network Performics, 42 percent of Americans will seek more election information from the Internet in 2007/2008 than they did in 2004.

"The Internet is no longer an afterthought in planning a winning campaign," states Karen Jagoda, founder and president of E-Voter Institute. "Candidates who advertise online... will see their dollars better leveraged than those candidates who simply spend more on what worked in the last election."

The Voter Network allows campaigns to directly raise funds, or get out the vote, building grassroots support and driving voters to the polls. Campaigns may target their video and/or banner advertising as specifically as "Women, ages 18-34 who live in New England with a household income of $70K+ who are interested in foreign affairs." The network can also geographically target by district, zip code or neighborhood, making it an ideal complement to direct mail and cable TV ads.

The BlueLithium Voter Network reaches 119 million U.S. Internet users, or 65 percent of the US Internet population, making it larger than Google Search, AOL, MSN or MySpace. The network includes most of the 250 top household-name Web sites. Real-time reporting capabilities, and the ability to modify campaigns on the fly, deliver high levels of control and flexibility, important factors in the world of politics where tides can turn in a matter of hours.

About BlueLithium:

Based in San Jose, CA, BlueLithium is the leading data driven performance marketing company, using data from 145 million consumers worldwide, sophisticated analytics and advanced ad targeting technologies to create value for both publishers and marketers. Founded in 2004, the company was named 2006 Innovator of the Year by AlwaysOn and has been named one of the top 100 private companies in America for three consecutive years. For more information, visit www.bluelithium.com.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for BlueLithium
    (919) 833-9975 x.12
    Email Contact