SOURCE: BlueLithium

April 30, 2007 10:05 ET

BlueLithium Selected by AlwaysOn as One of OnHollywood's 100 Top Private Companies

Leading Independent Ad Network Recognized for Leadership and Innovation in Emerging Video Technology for Digital Entertainment and Media

SAN JOSE, CA -- (MARKET WIRE) -- April 30, 2007 -- BlueLithium has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. The OnHollywood 100 is a power list of the top private emerging technology companies in digital video entertainment and media.

In 2006, BlueLithium launched the first video streaming ad network with behavioral targeting capabilities. Since then, the company has become one of the first to successfully target movie trailer clips to those who've visited movie review sites. In December 2006, BlueLithium launched MingleNow, the first offline/online social network, and the first social network focused on nightlife. After only 90 days of operations, MingleNow has grown to > 600,000 unique users per month, making it one of the fastest growing social networks to date.

"We're honored to be acknowledged as one of the OnHollywood 100," said Gurbaksh Chahal, founder, chairman and CEO of BlueLithium. "Video is an important strategic platform for us and digital entertainment is a major area of our focus. I'm thrilled that Tony and his team have included us in this elite group."

According to Jupiter Research, streaming video spending is expected to reach $943M in 2010. BlueLithium is poised as a major player in the growth of the channel, with innovations that provide value to advertisers and publishers alike. BlueLithium's ad network includes over 1,000 publishers who are delivering over 500 million monthly streams.

BlueLithium will be honored at the OnHollywood digital entertainment and media event, May 1-3, 2007, at the Roosevelt Hotel in Hollywood, California. OnHollywood delves into the challenges, opportunities and business models of the digital era, and showcases the most innovative private companies that are changing the way entertainment and media is created, distributed, consumed and monetized.

"OnHollywood is an important forum that presents and debates the critical issues surrounding the transformation of the entertainment economy to one based on digital technology," said Tony Perkins, founder and CEO of AlwaysOn. "Digital technology has transformed the way content is created and delivered to consumers everywhere. The OnHollywood Top 100 companies are an elite group of innovators who are using this technology to revolutionize the industry."

Based on its innovation, market potential, customer adoption, media buzz and value proposition, BlueLithium was selected from more than over 1,000 companies nominated by leading venture capitalists, investment bankers and industry analysts. As a result of the selection, BlueLithium will be featured on www.alwayson.goingon.com, in their quarterly print publications which is distributed to over 100,000 senior tech and entertainment executives and as VIP guests at a special party on April 19, 2007, at KPMG in Mountain View, CA.

About BlueLithium:

Based in San Jose, CA, BlueLithium is the leading data driven performance marketing company, using data from 130 million consumers worldwide, sophisticated analytics and advanced ad targeting technologies to create value for both publishers and marketers. Founded in 2004, the company was named 2006 Innovator of the Year by AlwaysOn and has been named one of the top 100 private companies in America for three consecutive years. For more information, visit www.bluelithium.com.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for BlueLithium
    (919) 833-9975 x.12
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