SOURCE: BlueLithium

September 19, 2007 09:00 ET

BlueLithium to Sponsor "Behavioral Targeting: the Good, the Bad and the Ugly" Workshop at OMMA East

SAN JOSE, CA and NEW YORK, NY--(Marketwire - September 19, 2007) - BlueLithium announced today that it will sponsor a panel at OMMA East during Advertising Week titled "Behavioral Targeting: the Good, the Bad and the Ugly." The workshop is intended to provide practical, actionable advice for marketers for the actual implementation and operation of a successful behavioral targeting campaign.

The workshop will take place on Monday, September 24, from 12:15 p.m. to 1:00 p.m. in Gramercy Suite A on the second floor of the Hilton New York. The panel will be moderated by Jupiter analyst Emily Riley and will reveal insider tips and tricks for marketers to supercharge their behavioral targeting campaigns, mistakes to avoid and one simple strategy that can improve results by 50-75 percent overnight. The workshop will be presented by Tim Mahlman, chief revenue officer, and Dave Zinman, senior vice president and general manager of the BlueLithium ad network.

Attendees of the workshop will receive a free 20-page guide to behavioral targeting. The guide may also be downloaded from the BlueLithium Web site ( as of Friday, September 21, 2007.

Editor's Note: If you will be attending OMMA or any of the Advertising Week events and would like to meet with BlueLithium, please contact Morgan McDowell of blast! PR at 919-833-9975 x.12 or

About BlueLithium:

Based in San Jose, CA, BlueLithium is the leading data driven performance marketing company, using data from 145 million consumers worldwide, sophisticated analytics and advanced ad targeting technologies to create value for both publishers and marketers. Founded in 2004, the company was named 2006 Innovator of the Year by AlwaysOn and has been named one of the top 100 private companies in America for three consecutive years. For more information, visit

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for BlueLithium
    (919) 833-9975 x.12
    Email Contact