SOURCE: Bluelounge


November 17, 2010 07:00 ET

Bluelounge Announces New Website and Brand Strategy for Sleek, Modern Home and Office Technology Products and Accessories

Unique Digital Treatment Reinforces Company's Innovative Functionality, Ergonomic Usability and Sleek Design Aesthetic

PASADENA, CA--(Marketwire - November 17, 2010) - Bluelounge, the award-winning international design studio known for sleek, minimalist design home and office organization products including CableBox, StudioDesk and The Sanctuary, today announced the launch of their new corporate brand strategy and website, Effective today, the new website's editorial look and feel leads the way in visual appeal and product merchandising and stands as a testament to the award-winning design agency's success in creative design, progressive aesthetic and ergonomic function.

With a forward looking perspective, Bluelounge has introduced a sleek, clean format for their new website, which stays true to their philosophy of minimal and understated design philosophy. The new website includes Bluelounge's complete family of home and office technology accessory and organization products showcased within newly designed and simplified store templates. Improved navigation, add to cart, checkout, Find a Store and "ChatterBox" testimonial page features give customers a fresh and intelligent browsing and shopping experience. The new website features the following products:

  • The Sanctuary -- a beautiful, simple solution to a real everyday problem; a place to store and charge the multitude of personal technology devices we rely on each day -- iPods/MP3 players, PDAs and mobile phones, Bluetooth headsets, and a catch all tray for keys, rings and watches. MSRP: $129.95
  • CableClip -- simple multipurpose clips to manage computer and accessory cables and wires in the home, workplace, and while traveling. MSRP: $9.95
  • Refresh -- a sleek and affordable charging station for simultaneously charging four devices including iPods/iPhones with six built-in universal connectors including Micro USB, Mini USB, Two USB Sockets, and Two iPod/iPhone connectors. MSRP: $89.95
  • StudioDesk -- the new aesthetic in home or office desk design, with innovative features to enhance productivity and eliminate office clutter. MSRP: $599.95
  • CableDrop -- a unique and practical design for every laptop user, CableDrop gently grasps your power and peripheral cords so they do not fall off your desk every time you unplug your laptop. MSRP: $9.95
  • CableBox -- The solution to solve the problem of loose or tangled cables, CableBox neatly stows away the surplus of cable lengths that clutter your workspace. MSRP: $29.95
  • CableBox Mini -- With cable outlets on either side, CableBox Mini is ideal for hiding cords, adapters, small hubs and even small power strips in a compact space. MSRP: $29.95
  • SpaceStation -- An extended desk organizer for laptop users with internal coiling pins, SpaceStation conceals all the cords that usually sprawl over the desk. MSRP: $79.95
  • Notebook Kit -- Our notebook kit is the combination of two best selling products in one package: Cableyoyo for your cords & Cool Feel for the heat and ergonomic angle. MSRP: $19.95
  • Extra Connectors -- Additional short cables to add even more compatibility to Refresh & The Sanctuary. MSRP: $5.95

"Our new website's cool editorial-themed navigational structure makes it more intuitive and enjoyable for our customers to browse and discover information about Bluelounge, beyond simply our innovative products," said Dominic Symons, principal at Bluelounge. "As a design agency, our goal was to create a look and feel with our new website that's unique and ergonomically pleasing, with an aesthetic that parallels the visual standards we uphold for our products."

Join Bluelounge's community of gadget lovers and design aficionados by following us on Twitter at and become a fan of Bluelounge on Facebook at

About Bluelounge
Bluelounge, founded in 1999 by designers Dominic Symons and Melissa Sunjaya, is a multidisciplinary design studio that creates a synergy of product, graphic, interactive design and original illustration. Bluelounge products are distributed through over 100 U.S. locations and 17 international distributors, promotional agents and licensees. Bluelounge's design studios and administrative offices are in both Los Angeles and Jakarta, Indonesia. In addition to their own branded products, Bluelounge has undertaken design commissions for major corporations such as Airwalk, Microsoft, Panasonic, and Trina Turk. To experience Bluelounge's stunning portfolio of home and office products please visit our online catalog at:

Note to reporters: high resolution images of Bluelounge's products are available for download at

Contact Information

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