SOURCE: Bluelounge

Bluelounge

July 15, 2010 07:00 ET

Bluelounge Selected to Exhibit at the Fourth California Design Biennial at the Pasadena Museum of California Art July 18-October 31

PASADENA, CA--(Marketwire - July 15, 2010) -  Bluelounge, the award-winning international design studio known for sleek, minimalist design home and office organization products including the CableBox, Refresh, and The Sanctuary, today announced that their award-winning StudioDesk will be included in the fourth California Design Biennial: Action/Reaction exhibition from July 18 through October 31, 2010 taking place at the Pasadena Museum of California Art (PMCA) in Pasadena, CA.

Organized and presented by the PMCA since 2003, the California Design Biennial showcases new directions in design, as well as exploring how design impacts and inspires our culture. The exhibition, California Design Biennial: Action/Reaction, focuses on work created in the past two years, and it builds upon the unique history of California design for the past 100 years.

The designs in California Design Biennial: Action/Reaction will address how designers are responding to a variety of global issues and how the products they create reflect the influences of our changing world. Design categories include industrial design, fashion, graphic, transportation and architecture and focus on how California's established and emerging designers are responding to current economic, political, and environmental challenges. The exhibit will also place the work in a context that facilitates a deeper and richer understanding of the design that surrounds us every day.

"We are honored to have been chosen to exhibit at the California Design Biennial: Action/Reaction and join the ranks of the prestigious California design community," said Bluelounge Principal and designer, Dominic Symons. "It has always been my goal to create designs that use style and functionality that reflect our present day, tech-driven needs. The California Design Biennial provides an ideal platform to showcase our product in the larger context of how interaction with design affects our lives and culture."

California has produced countless designers who have changed the way we think about design and its role in our daily lives. From Greene and Greene to Charles and Ray Eames to the designers at Apple and Fuseproject, California has long been home to important designers who have changed the way we think about design and its function in our daily lives.

The Opening Reception for the California Design Biennial: Action/Reaction is Saturday, July 17, 2010 from 7:00 - 10:00 pm. Free for PMCA Members, RSVP: 626-568-3665, ext. 14. Additional information on the California Design Biennial: Action/Reaction is available at http://www.pmcaonline.org/exhibits/_main/index.html.

About Bluelounge
Bluelounge is an award-winning international design studio known for innovative and sleek home and office organization and storage products including the CableBox, StudioDesk, and The Sanctuary for consumers seeking a utilitarian look and feel and forward design aesthetic. The internationally recognized design firm has also designed Web sites, interiors, footwear, fashion accessories, and other products that benefit from a contemporary look.

Founded in 1999 by husband-and-wife design team Dominic Symons and Melissa Sunjaya, Bluelounge is a multidisciplinary design firm that designs, manufactures, and distributes products to solve daily problems with an efficient and innovative design and functional simplicity. The company creates a unique balance of design and utility for each of its products which are distributed through more than 100 U.S. locations and 17 international distributors, promotional agents and licensees.

In addition to its Bluelounge branded products, the company has also created design commissions for major corporations including Airwalk, Microsoft, Panasonic, Trina Turk, and many other Fortune 1000 brands. Bluelounge is headquartered in Pasadena, California and has a branch office in Jakarta, Indonesia. For additional information, please visit www.bluelounge.com.

Contact Information

  • Contacts:

    Stephen Drusano
    Skyya Communications (for Bluelounge)
    (212) 969-1777
    Email Contact

    Angel Castellanos
    Bluelounge
    (626) 584-0254
    Email Contact