SOURCE: Bluelounge


October 11, 2010 08:00 ET

Bluelounge Touts 2010 Design Milestones and Accolades in Recognition of National Design Week

Awards, Sponsorships, Lifestyle Events, and Publicity Fuel Continued Rise to Prominence as a Leading Boutique Design Studio

PASADENA, CA--(Marketwire - October 11, 2010) -  Bluelounge, the award-winning international design studio known for sleek, minimalist design home and office organization products including CableBox, StudioDesk and The Sanctuary, today announced a series of 2010 milestones that have fueled the company's brand prominence and standing within the international design community. Today's announcement celebrates and coincides with National Design Week, which takes place in various locations across the United Stated from October 9-17, 2010.

Bluelounge's brand prominence as masters of sleek, simple, and clever office organization innovations is growing rapidly due to the Company's continued contributions and achievements across the design, fashion, hospitality and consumer electronics industries. Bluelounge's design studios located in Los Angeles California and Jakarta Indonesia are disciplined in creating home and office utility products focused on ergonomics, aesthetics, organizational and storage innovation and design efficiency. The Company's participation and commitment to leading events throughout the design community is important in building a progressive reputation and brand.

A number of the key milestones and achievements for Bluelounge throughout 2010 include:

  • Bluelounge was named a finalist for the Design Award of the Federal Republic of Germany 2011. The Sanctuary was nominated by the Federal Ministry of Economics and Technology for its exceptional international achievement in the field of product design. 

  • Bluelounge's award-winning StudioDesk was included in the fourth California Design Biennial: Action/Reaction exhibition from July 18 through October 31, 2010 taking place at the Pasadena Museum of California Art (PMCA) in Pasadena, California.

  • Bluelounge's Refresh product was featured in the highly popular and upscale WIRED Café at Comic-Con in San Diego, California.

  • Bluelounge participated in the annual Dwell on Design 2010 Exhibition in June at the Los Angeles Convention Center. The event was curated by the editors of Dwell Magazine, the premier event for the design community.

  • Bluelounge sponsored (capsule) New York in September, the premiere community gathering of the most exciting and progressive apparel and accessories brands from around the world. More than a tradeshow, the brands who participate in (capsule) make up a collective that is shaping the future fashion landscape.

  • Throughout 2010 Bluelounge has built a reputation as a leading design studio and manufacturer of sleek, functional products and accessories for the design-forward luxury hospitality industry, with products and agreements in place with a portfolio of high-end hotel brands such as: W Hotels, Trump International Hotel in New York, Edition Hotels and Renaissance.

"As we continue to raise our profile and build the Bluelounge brand within the design, fashion and hospitality sectors, we are committed to ongoing participation in some of the most prominent events, sponsorships and award programs across these industries," said Bluelounge Principal Designer Dominic Symons. "National Design Week marks an important milestone for the entire design ecosystem and for Bluelounge as we continue to build momentum and recognition for our sleek, innovative and minimalist design philosophy for our products and our award-winning studio."

About Bluelounge
Bluelounge, founded in 1999 by designers Dominic Symons and Melissa Sunjaya, is a multidisciplinary design studio that creates a synergy of product, graphic, interactive design and original illustration. Bluelounge products are distributed through over 100 U.S. locations and 17 international distributors, promotional agents and licensees. Bluelounge's design studios and administrative offices are in both Los Angeles and Jakarta, Indonesia. In addition to their own branded products, Bluelounge has undertaken design commissions for major corporations such as Airwalk, Microsoft, Panasonic, and Trina Turk. To view Bluelounge's portfolio of home and office product catalog please visit

Note to reporters: high resolution images of Bluelounge's products are available for download at

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