SOURCE: Bluenose


April 13, 2015 12:00 ET

Bluenose Empowers Customer Success Mindset With New Notification Capabilities

The Advanced Analytics Platform's Data-Driven Notifications Alert Teams to Customer Health and Make Customer Success a Priority Across All Levels of an Organization

SAN FRANCISCO, CA--(Marketwired - Apr 13, 2015) - Bluenose today announced its powerful analytics and Customer Success platform added advanced, data-driven notification capabilities. The notifications allow key account figures to closely monitor customer health and Customer Success rates while also developing a Customer Success mindset throughout the business.

With Bluenose's notifications -- which can be delivered via email, web application, or SMS -- key team members are notified as soon as customer action needs to be taken. These real-time notifications are configurable and include account alerts like churn warnings, upsell opportunities, as well as escalations, playbooks, and tasks. Instantaneous, data-driven notifications are vital for customer retention because every second counts when it comes to managing escalation processes or fighting churn.

"For Customer Success to truly advance a business, it can't be limited to the marketing or customer experience teams: It has to be a mindset that permeates all levels of an organization," said Don MacLennan, CEO and co-founder of Bluenose. "Bluenose's new advanced notification features make this one step easier for SaaS businesses. With key figures receiving updates on customer health, a company is positioned to optimize its customer revenue and dramatically reduce churn rates."

The notifications also empower every relevant team member across an organization to keep tabs of key developments for any account. Key features of Bluenose's real-time notifications include:

  • Simple Setup Across Notification Types and Delivery Mechanisms -- Choose to receive notifications on alerts, tasks, escalations, and playbooks whether you're an account team member or follower. Select to receive notifications via email, SMS, in-app, and/or daily digest.
  • Allow Every Stakeholder to Stay Informed of Key Accounts -- Don't just send notifications to account team members; any important constituent in your organization can stay informed through custom notifications.
  • Easily Follow Multiple Accounts and Register Multiple Team Members -- Follow any account that meets any set of criteria with Bluenose's powerful query engine. Furthermore, easily sign up multiple people to receive notifications on accounts that meet a set of conditions. 

Bluenose will be showcasing the power of its real-time notifications, as well as the importance of intelligent lifecycle marketing at The Marketing Nation Summit.

Customer Success is a fast-growing field, especially with the rise of SaaS businesses. Bluenose's customers include major SaaS companies like KISSMetrics, ToutApp, BetterWorks, PaySimple and other innovative SaaS organizations. For more information, visit

About Bluenose
Bluenose, the intelligent Customer Success platform, combines big data analytics with powerful Customer Success management technology. Bluenose empowers SaaS businesses to proactively manage and engage their customers through its insight-driven toolkit and built-in play books, and its trusted implementation system accelerates time to value for businesses. Founded in 2012, Bluenose is based in San Francisco, CA. For more information, please visit

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