SOURCE: Bluenose


September 15, 2015 11:00 ET

Bluenose Launches Pulse, an In-App NPS® Survey Tool to Power Customer Success, Adds App Annie to Growing Roster of Clients

The New Product Will Allow SaaS Companies to Continuously Monitor Customer Loyalty

SAN FRANCISCO, CA--(Marketwired - Sep 15, 2015) - Bluenose (, the leading intelligent Customer Success platform that combines big data analytics with powerful Customer Success management technology, unveiled today a new In-App Net Promoter Score (NPS) Survey product that will help SaaS companies easily and effectively identify their customer advocates while also helping them collect valuable feedback from their customers. In addition, Bluenose has added App Annie and RetailNext to their growing roster of SaaS clients.

How likely is your customer to recommend your product? Bluenose's In-App NPS Survey Tool will allow SaaS companies to continuously monitor their customers' loyalty. As any good customer success manager knows, proactive management is the best way to fight churn and achieve lifetime customers. The Net Promoter Score is a proven way to understand how loyal a customer is to your product and obtain even more in depth details about the customer's behavior as well. Are they an advocate? Passive? Will they be someone that can speak on behalf of the service or product and recommend it? The NPS product will allow SaaS companies to identify all of these traits.

"We are excited to be working with so many innovative companies in the SaaS industry," said Don MacLennan, CEO and co-founder of Bluenose. "What sets Bluenose apart is that we offer our clients the tools and resources to manage a wide range of customers. The NPS Collection Tool will help SaaS companies easily identify their biggest advocates, ones that would recommend the product to friends and colleagues. Our clients trust us to offer the right solution so their teams can proactively manage their customer base."

Key features of Bluenose's NPS Collection Tool

  • Never Miss a Beat: Continuously monitor your Net Promoter Score and receive in depth insights from customers on ways the product or service can be improved
  • Easy Setup: The simple javascript can be added in as little as 5 minutes
  • Efficiently Survey Customers: In-App surveys drive response rates of up to 50%

In addition to the new tool, Bluenose has added a number of leading SaaS Companies to their client roster. Bridget Johns, Head of Customer Success at RetailNext, said, "We were looking for a Customer Success platform that would enable us to work with clients of all sizes and stages of their analytics journey -- from single solution users to fully integrated organizations -- and Bluenose provided that flexibility. We also were looking for a partner that would provide extensive thought leadership around Customer Success. RetailNext continues to grow exponentially and we believe the Bluenose platform will provide tremendous benefit as we add retailers to our portfolio and as our existing customers continue their adoption of RetailNext capabilities."

For more information, on Bluenose's Pulse, please visit:

About Bluenose
Bluenose, the intelligent Customer Success platform, combines big data analytics with powerful Customer Success management technology. Bluenose empowers SaaS businesses to proactively manage and engage their customers through its insight-driven toolkit and built-in play books, and its trusted implementation system accelerates time to value for businesses. Founded in 2012, Bluenose is based in San Francisco, CA. For more information, please visit

"Net Promoter, NPS, and the NPS-related emoticons are registered trademarks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld."

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