BluePoint Data, Inc.
TSX VENTURE : BLP

BluePoint Data, Inc.

October 11, 2011 09:40 ET

BluePoint Data, Inc Announces New Branding and Products

BOCA RATON, FLORIDA--(Marketwire - Oct. 11, 2011) - BluePoint Data, Inc. (TSX VENTURE:BLP), an established provider of cloud NOC, Server and Data Protection services announced today a rebranding and refocus of their service offerings under the name of SkyNOC, SkyServer and SkyBackup. The new offerings provide immediately available cloud offerings as well as a platform and a roadmap for current and future BluePoint customers to use to navigate wholly, or in part, to the cloud.

In support of these new offerings and new branding, a new website has been released as well at www.bluepointdata.com, and a mobile website at www.bluepointdata.mobi.

Commenting on this new branding and service offerings, Paul Sachse, Chairman and CEO says, "Having delivered cloud services for a decade helps BluePoint have a clear and mature vision in this market. That experience, combined with our Unite™ software allows us to offer a service that is established, flexible, rapidly deployed and inherently adaptable to rapid changes in technology and pricing. With our SkyNOC service we have a terrific and relevant offering for those enterprise or mid-market customers looking to take their first step into the cloud; and SkyServer offers a highly reliable solution for those that are ready to jump into the cloud with both feet."

About BluePoint Data Storage

BluePoint delivers cloud Server Management, Electronic Storage, Off-site Data Protection, System Monitoring & Availability, and cloud server services Recovery Solutions that ensure the protection and availability of corporate data. BluePoint manages these systems with unparalleled storage and networking expertise, guarantees high performance and availability, and ensures solutions are on par with the current state-of-the-art. There are currently 44,423,405 BLP common shares outstanding as of the date of this release.

Safe Harbor

This release may contain forward-looking statements that involve risks and uncertainties. These statements may involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of BluePoint or industry results to be materially different from any future results, performance or achievement expressed or implied by such forward-looking statements. Such factors include, among others, the following: general economic and business conditions, demographic changes, regulation, major technology changes, timing of product introductions, competition and the Company's ability to attract and retain key employees.

The TSX Venture Exchange has neither approved nor disapproved the contents of this press release.

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