March 04, 2008 12:05 ET

BLUEROADS Announces Version 6.9 of Partner Opportunity Management Solution

Significant Enhancements Further Enable Complex and Sophisticated Channel Organizations to Drive Revenue With Their Indirect Selling Partners

SAN MATEO, CA--(Marketwire - March 4, 2008) - BLUEROADS, the leading provider of Partner Opportunity Management (POM) solutions for medium-to-large enterprises, today announced significant enhancements to its Partner Opportunity Management solution. In this latest version of their SaaS solution, BLUEROADS has included an enhanced approval workflow and approval audit capabilities to meet the needs of large enterprises where multiple levels of approval across the enterprise are not simply desired, but required.

Medium and large-sized corporations may require approvals from multiple team members within and outside of the standard sales and marketing organization and often, these approvals also need to occur within a specific time frame. BLUEROADS offers an easy to configure, highly customizable approval workflow. This BLUEROADS capability is another industry first.

"BLUEROADS continues to raise the bar when it comes to Partner Opportunity Management solutions," said Martha Stuart, Marketing Director at anti-virus and anti-spam company Sophos. "This results in more successful partners, and a more effective channel program across all of Sophos."

BLUEROADS has always delivered bi-directional value to both vendors and partners, driving increased adoption and substantial revenue increase for both vendor and partner. These enhancements reflect BLUEROADS singular dedication to the needs of complex, multi-dimensional channel organizations.

"BLUEROADS' customers have hundreds and thousands of partners who are driving billions of dollars of revenue through the BLUEROADS solution," said Shinya Akamine, CEO of BLUEROADS. "BLUEROADS continues to deliver the only SaaS solution on the market which enables our customers and their partners to unify and significantly increase the effectiveness of their selling efforts."

About BLUEROADS Corporation

BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Polycom and Juniper depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado Ventures and The Halo Fund. For more information, please visit

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