April 21, 2008 09:05 ET

BLUEROADS Channel Advisory Council Adds Industry Veteran Nick Tidd to Help Companies Advance Channel Effectiveness

Former 3Com VP to Provide Strategic Channel Insight for Maximizing Partner Success

SAN MATEO, CA--(Marketwire - April 21, 2008) - BLUEROADS today announced that Nick Tidd, former vice president of worldwide sales at 3Com, has joined the BLUEROADS Channel Advisory Council, an organization made up of seasoned channel and business leaders aimed at enabling vendors and partners to improve their channel effectiveness and profitability.

As the leading provider of Partner Opportunity Management (POM) solutions for medium-to-large enterprises, BLUEROADS has invited experts in channel marketing, channel sales and partner management to participate in this groundbreaking leadership council which discusses critical channel management issues and provides insights, experiences and best practices to BLUEROADS' customers and prospects.

Nick Tidd brings a unique perspective to the BLUEROADS Channel Advisory Council, frequently acknowledged by VARBusiness, a leading channel publication, as one of North America's elite channel executives and honored by the magazine most recently in 2007 as one of the Top 60 Channel Executives. For the past several years, VARBusiness has also awarded the 3Com partner program with their highest ranking.

During his 15 year tenure with 3Com, he has held leadership roles including vice president of North American channel sales, vice president of worldwide sales, and vice president and managing director for the marketing, distribution and consumer business units of 3Com Canada. As vice president of worldwide sales at 3Com, Nick was responsible for managing 3Com's go-to-market channel sales strategy supporting 107,000 resellers enrolled in the company's award-winning FOCUS partner program.

"Nick's philosophy is to view channel management from an entrepreneurial perspective by introducing new technologies, building markets and analyzing how technology trends translate into new opportunities for enterprises, technology resellers and solution providers," said Shinya Akamine, CEO of BLUEROADS. "He brings a strong viewpoint to the BLUEROADS Channel Advisory Council where his insight can be applied towards examining current channel management issues and proposing potential solutions to the extended channel community."

The purpose of the BLUEROADS Channel Advisory Council is to tackle key strategic channel issues facing senior executives of medium and large enterprises. The output is designed to provide strategic guidance, insights and experiences to BLUEROADS customers. The Channel Advisory Council includes:

--  Ross Brown, Peak Consulting, principal and the former channel chief at
--  Michael Haines, Microsoft, general manager of North American channel
--  Greg Kalman, Meru Networks, vice president of North American channels
    and former Avaya channel executive
--  Tushar Kothari, Meru Networks, senior vice president of worldwide
    sales and former channel chief at Cisco and Juniper
--  Nick Tidd, 3Com former vice president of worldwide sales

BLUEROADS Channel Advisory Council members will meet regularly throughout the year with BLUEROADS' operations teams and channel industry constituents.

About BLUEROADS Corporation

BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Brocade, Polycom, Xerox and NetApp depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado Ventures, The Halo Fund and Zen-Shin Capital. For more information, please visit

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