September 10, 2007 15:00 ET

The BLUEROADS Channel Advisory Council Adds Two New Industry Veterans to Help Companies Manage Complex Partner Channel Relationships

SAN MATEO, CA--(Marketwire - September 10, 2007) - BLUEROADS today announced that Michael Haines of Microsoft Corporation and Ross Brown of Peak Consulting have joined the BLUEROADS Channel Advisory Council, an organization made of up of seasoned IT channel and business leaders aimed at enabling vendors and partners to improve their channel effectiveness and profitability.

As the leading provider of Partner Opportunity Management (POM) solutions for medium-to-large enterprises, BLUEROADS has invited experts in channel marketing, channel sales and partner management to participate in leadership council which discusses critical channel management issues and provides insights, experiences and best practices to BLUEROADS' customers and prospects.

Michael Haines began his professional career in the IT channel on the vendor side with 3M's office products division. His career includes working at Unisys, Inacom, and Gartner, where he spent five years as a lead analyst on sales and channel research. Michael joined Microsoft in 2005 as General Manager of US Partner Strategy, and co-chairs the ChannelLine Advisory Council and is part of its Executive Steering Committee.

Ross Brown is a Principal at Peak Consulting and has experience as an end-user, a reseller, a distributor and a vendor. Formerly the CEO of eEye Digital Security and VP of WW Channels and Operations at Citrix Systems, Ross has worked at IBM, McAfee Systems, Tech Data and MSI Consulting.

BLUEROADS Channel Advisory Council members will meet regularly throughout the year with BLUEROADS' operations teams and channel industry constituents.


BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Polycom and Juniper depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado Ventures, and the Halo Fund. For more information, please visit

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