June 17, 2008 09:00 ET

BLUEROADS Extends Enterprise Commitment With Significant CRM Enhancements to Its BLUEROADS Connect Integration Platform

Packaged Data Exchange Capabilities Added for Microsoft Dynamics CRM, Siebel CRM and Siebel CRM OnDemand

SAN MATEO, CA--(Marketwire - June 17, 2008) - BLUEROADS, a leader in Partner Opportunity Management solutions for medium and large enterprises, today announced an extension to its BLUEROADS Connect integration platform to include packaged connectors for Microsoft Dynamics CRM, Siebel CRM and Siebel CRM OnDemand. Simplified integration of BLUEROADS with the most highly adopted CRM packages allows companies and their partners to maximize revenue by unifying the management of opportunities across direct and indirect channels. Businesses and their channel partners can now collaborate and gain insight on leads and opportunities through the entire sales lifecycle from first interaction to cash.

The BLUEROADS Connect integration platform allows multiple options for the exchange of data with existing on-premise and on-demand enterprise applications, with solutions that range from pre-packaged integration processes all the way to file-based import and export processes. In addition, BLUEROADS Connect provides comprehensive, industry-standard Web Service interfaces that allow customers to implement custom integration processes for their specific business needs. As a result, BLUEROADS has further simplified data exchange with the most commonly used and sophisticated CRM applications for medium and large enterprises.

"Most of our customers have very complex application environments and our solution typically manages 50 percent or more of their overall revenue. These customers are demanding that we provide a solution that unifies the information stored within our SaaS environment with other enterprise data," said Shinya Akamine, CEO at BLUEROADS. "Through the BLUEROADS Connect integration platform we can deliver a faster time to market with our Software as a Service solution while participating fully in our customers' existing, heterogeneous IT ecosystems."

Through the use of BLUEROADS Connect for Microsoft Dynamics CRM, Siebel CRM, Siebel CRM OnDemand and their previously available connector for CRM, BLUEROADS customers will have bi-directional exchange of Lead and Opportunity data, resulting in:

--  Improved lead routing and distribution
--  Closed loop visibility on all leads
--  Improved marketing ROI
--  Improved forecast visibility and accuracy
--  Collaboration and teaming on leads and deals
--  Increased flexibility
--  Rapid deployment
--  Lower total cost of ownership

"The end result is an integrated solution that allows companies and their partners to increase marketing and sales effectiveness and visibility," added Akamine.

About BLUEROADS Corporation

BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Brocade, Polycom, Xerox and NetApp depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado Ventures, The Halo Fund and Zen-Shin Capital. For more information, please visit

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