September 17, 2007 09:10 ET

BLUEROADS Unveils Lead Referral Solution and Significant Funding to Catalyze Channel Vision

Partner Opportunity Management Leader Secures $9 Million in Series C Financing

SAN MATEO, CA--(Marketwire - September 17, 2007) - BLUEROADS, the leading provider of Partner Opportunity Management (POM) solutions for medium-to-large enterprises, today announced a breakthrough Lead Referral solution which enables vendors to harness the power of their broad partner network to participate in driving leads into the front end of the vendor's opportunity pipeline. These participants can include agents, ISVs, SIs and independent consultants. These partners can refer incremental sales opportunities into the vendor organization and be compensated and recognized for their contribution.

"It is very common for medium and large enterprises to have a large, extended base of partners who have exposure to many opportunities, but have little or no incentive to surface those opportunities to a vendor," stated Shinya Akamine, CEO of BLUEROADS. "Now with the BLUEROADS Lead Referral module, these partners can submit leads to vendors and get recognized for their participation, resulting in significant new, lower-cost business opportunities for vendors, and better served customers."

To ensure referral partner success, BLUEROADS Lead Referral management solution allows the creation of vendor programs which enable:

--  Participants to submit leads to a vendor
--  Vendor to compensate participants
--  Compensation to occur @ any stage of sales cycle
--  Compensation to occur in multiple "currencies"
--  Referred leads to be de-duped against current accounts and

Sophisticated workflows within BLUEROADS allow the submission, duplicate checking, partner alignment, and compensation processes -- ensuring that every opportunity is properly tracked from submission to closure and that all participating partners are compensated based on the role they play in the sales cycle. The BLUEROADS lead referral solution is an integrated part of the overall partner lead and opportunity management solution.

"Our Development Partners are key members of the SGI solution ecosystem and significantly extend the SGI value proposition," said Nancy Peirce, Americas Channel Program Manager of SGI, a channel partner customer of BLUEROADS. "Because of their proximity to our clients, Development Partners often become aware of clients' business needs early, making them an ideal source of referrals to the SGI sales community."

To complement its new solution offerings, BLUEROADS has secured $9 million in venture backed funding. The new funding will help BLUEROADS even further accelerate the reach and marketing opportunities for its solutions to a larger audience of companies that sell through indirect channels. "Investors are expressing their confidence in the BLUEROADS model, and we're excited to be supporting our continued growth through additional financing," added Akamine.

BLUEROADS is on track to manage nearly $50 billion in 2007 in opportunity flow and help medium-to-large enterprises optimize their channel partner yield and effectiveness. BLUEROADS enables vendors, partners, distributors, and resellers to unleash the power of broad partner networks to drive and accelerate business opportunities and revenues. The BLUEROADS built-in channel intelligence allows partners and vendors to manage leads and deals collaboratively, significantly boosting channel performance and revenue yield.


BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Polycom and Juniper depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado Ventures, and the Halo Fund. For more information, please visit

Contact Information