SOURCE: Bluesmart


November 09, 2015 10:00 ET

Bluesmart's Carry-On Hits MoMA Design Store Shelves

Tech World Favorite, First Smart Luggage Wins Design Hearts

SAN FRANCISCO, CA--(Marketwired - Nov 9, 2015) - Bluesmart, the company behind the world's first smart, connected luggage, fresh on the heels of its $11.5 million funding round, today announces its first retail partnership with the Museum of Modern Art (MoMA) Design Store. The suitcase is now on sale online at for $399 and a limited supply will be on store shelves, in both the SoHo and midtown MoMA stores in Manhattan, beginning November 20. This marks the first in-store availability for Bluesmart in physical retail.

"We're extremely honored that MoMA Design Store, the ultimate authority in design curation, has deemed our Bluesmart luggage worthy of sharing space with some of the most creatively designed products from around the world," said Alejo Verlini, Co-founder and Head of Design at Bluesmart. "We believe that the unique ability to combine advanced technology with great design enables the reinvention of everyday products, delighting people in surprising ways. It's extremely rewarding to see MoMA endorse our product vision."

Bluesmart was created by a group of seasoned entrepreneurs, designers and engineers who encountered several problems with their luggage while traveling internationally and decided to partner to develop the world's first smart luggage. The result of this collaboration is a first-of-its-kind, lightweight, durable, water- and scratch-resistant suitcase that is as intelligent, fashionable and functional. 

"When we saw how many people supported Bluesmart luggage through crowdfunding, we knew we had to check it out. As people are increasingly multi-tasking, they look for objects in their lives to be multi-taskers as well," said Chay Costello, Associate Director of Merchandising at the MoMA Design Store. "Our buying team travels frequently so we know firsthand how many details need to be juggled as we go from airport to hotel to meetings and beyond. Travel involves lots of moving parts, and a suitcase that helps streamline the process solves a problem and makes life better."

Bluesmart's inaugural product is a carry-on that fits all US airline size constraints, meets Transportation Security Administration criteria, and does it all with beautiful design and attention to detail. The suitcase lets travelers:

  • Track: GPS+3G real-time tracking worldwide in partnership with Telefonica
  • Lock: Remote digital lock accepted by the TSA
  • Charge: 2 USB chargers with 10,000 mAh capacity -- enough to charge an iPhone six times
  • Weigh: Built-in weight sensors inform via app whether suitcase is within airline limits
  • Connect: Bluesmart app delivers proximity alerts and travel itinerary and reports

"The Bluesmart suitcase has modern, minimal lines and can be tracked via an app so you always know where your suitcase is," continued Costello. "The app enables the suitcase to weigh itself, and you can also lock it remotely. My favorite feature is that the Bluesmart has an embedded battery so you can use it to charge your phone while you're in transit."

About Bluesmart
Bluesmart is the leader in the connected travel products market. With a founding team that includes a PhD in Aerospace Engineering who worked with NASA, MIT students and entrepreneurs with expertise in travel software, design and manufacturing, the company introduced the world's first smart connected carry-on luggage and was awarded as "Most Innovative Product & Service of 2014" by Forbes. The company is headquartered in San Francisco, California.

About the Bluesmart Smart Carry-on
The Bluesmart Carry-on is a high-quality cabin suitcase that can be tracked anywhere in the world, powered by 3G-connectivity (in partnership with Telefonica), allowing users to recover their lost bags from airlines. Additionally, the smart suitcase features a Bluetooth-enabled remote lock that lets users lock and unlock their bags from their smartphones and that locks automatically when the bag is separated from the user, providing maximum safety to the users' belongings. The suitcase also features a built-in battery charger, letting users re-charge their smartphones on the go up to six times. Finally, the suitcase features a weight sensor that help users avoid paying extra baggage fees or being forced to check for extra weight. Through the companion app, users can track their miles traveled and get smart trip notifications. The Bluesmart Smart Carry-on was named "Best Travel Gear of 2014" by Fast Company.

The MoMA Design Store offers curator-approved products that bring quality, creativity, and design innovation to everyday living. Every purchase supports groundbreaking exhibitions at MoMA, a wide range of education programs, and the preservation of the Museum's collection.

Contact Information