SOURCE: BlueStar Inc.

BlueStar Inc.

September 12, 2011 10:08 ET

BlueStar Expands Reach Into the United Kingdom With Blackroc Distribution

HEBRON, KY--(Marketwire - Sep 12, 2011) - BlueStar, a global specialty electronics distributor based in Hebron, Kentucky, and Blackroc Distribution, a solutions-based distributor of specialty AIDC and Wireless Mobility products based in Stafford, England, jointly announced today the signing of a definitive agreement whereby Blackroc Distribution will join BlueStar as a wholly owned subsidiary.

The agreement will extend BlueStar's presence in Europe offering a broader distribution solution for manufactures and resellers in the region. Blackroc customers will continue to enjoy extraordinary service coupled with an expanded offering of solutions and products.

Bill Nix, BlueStar Vice President, Global distribution, stated, "Blackroc is a well respected solutions distributor in mobility and RFID channels providing leading edge innovations to the value-added reseller network in the United Kingdom. Their focus on customer service and applications knowledge makes this transaction a natural fit with BlueStar's solutions driven philosophy."

Tony Jephcott, Blackroc Distribution CEO, said, "Teaming up with BlueStar was a logical step for us. AIDC distribution is fast becoming the province of major players who have the scale of operation to commit to the stocking levels, marketing activity and financing requirements demanded for the future of AIDC distribution. BlueStar brings both the scale and core capabilities to enhance and expand Blackroc's service offering to U.K. resellers. BlueStar and Blackroc both share a high value-add business philosophy and this union makes a very good match. Blackroc Distribution is proud to join the BlueStar family and plans to further strengthen and grow its position in wireless mobility in the U.K. with broadened service offerings that comes with a wider product base."

Editor's note: Blackroc Technology, a privately owned systems integrator and custom product development company remains independent of the transaction.

About BlueStar
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle, with technology solutions across all of the verticals. For more information about BlueStar value-adds for VARs and independent software developers, please contact a BlueStar Account Executive at 1-800-354-9776 or visit

About Blackroc Distribution
Blackroc was established as Blackroc Technology (a systems integrator) in 1990, and expanded into AIDC distribution in 1999, quickly rising to become one of the leading distributors in the U.K. with a very high level of value-add. The company restructured as a group in 2005 allowing Blackroc Technology to concentrate on its core competence in development of specialist AIDC products and their integration into complete systems and forming Blackroc Distribution as a focused distribution business which continues to serve U.K. resellers with leading products right to the present day.

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