SOURCE: BlueStar


November 25, 2009 17:10 ET

BlueStar Sets Date for VARTECH NORDIC 2010 in Stockholm, Sweden

#1 Tradeshow for Value-Added Resellers Continues to Expand Industry Relationships Throughout Europe

HEBRON, KY--(Marketwire - November 25, 2009) - BlueStar announced today details for VARTECH NORDIC 2010 which will be held in Stockholm, Sweden, February 2-3, 2010. VARTECH NORDIC will be a combination conference and tradeshow uniting value-added resellers, independent software providers, manufacturers, and the BlueStar Nordic team. This two-day event will give European value-added resellers the opportunity to cultivate rewarding relationships with hardware manufacturers and software solution providers. For more information and to register for this event, please visit:

VARTECH is the #1 tradeshow series for hardware and software vendors and resellers of ADC, Point-of-Sale, Mobility, RFID, and Security technologies produced around the globe. VARTECH NORDIC 2010 will be held at the Scandic Infra City hotel located minutes from Arlanda Airport Central Stockholm. Like VARTECH 2009, which brought together attendees from 22 countries, this global forum will allow partners to share ideas, solutions, and expand their network.

"VARTECH acts as a catalyst for sparking collaboration and forging partnerships throughout the channel," says Mark Fraker, Vice President of Marketing at BlueStar. "This year's theme will revolve around 'Think Solutions.' Activities planned include one-on-one product demonstrations in the renowned CodeZone exhibit hall, new educational workshop sessions presented by best-of-breed hardware, software, and solution providers, and phenomenal networking opportunities."

BlueStar Nordic (formerly known as ADC Nordic) will be the first BlueStar Company to host a VARTECH in Europe. BlueStar Nordic is also the 2008 and 2009 recipient of the prestigious Di Gasell Award, an award given by the Swedish business media "Dagens Industri" to the fastest growing companies in Sweden.

About BlueStar

BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), security, and wireless mobility products. BlueStar works exclusively with VAR partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information about BlueStar value-adds for VARS and independent software developers, please contact a BlueStar Account Executive at +46 40-680-0280 or login to


BlueStar established VARTECH conventions and educational tradeshows in North America over a decade ago and has since grown to be the #1 tradeshow for vendors and resellers of ADC, POS, Mobility, RFID, and Security technologies. VARTECH is a combination educational conference and tradeshow that constructively unites industry value-add resellers, manufacturers, solutions providers, and the BlueStar team with one purpose -- the cultivation of relationships. It was designed to provide a world-class venue to promote a healthier channel environment and foster collaboration between all partners.

Contact Information

  • Contact Information:
    Tracey Lugo
    Marketing Communications Manager
    800-354-9776, ext. 3273