SOURCE: BlueStar


September 09, 2009 11:00 ET

BlueStar Sets New Standard With VARTECH09

Think Opportunity. Think Partnerships. Think ROI.

HEBRON, KY--(Marketwire - September 9, 2009) - BlueStar, the leading global innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products, recently achieved record participation at VARTECH09, the company's annual conference and trade show with "Think," as this year's theme. A combination of innovative programming, live product demonstrations and high-level networking opportunities helped make the internationally attended VARTECH09 the most popular in the event's history.

Held in Nashville, Tennessee, on August 13-15, VARTECH09 was a combination conference and trade show that united value-added reseller (VAR) partners, manufacturers, and the BlueStar team. VARTECH09 brought together attendees from 22 countries, with hardware manufacturers and software solution providers, offering a working forum for these parties to share ideas and expand their respective markets.

"VARTECH 2009's theme was Think. Think partnerships, think new opportunities, think ROI," says Mark Fraker, BlueStar Vice President of Marketing. "It was apparent by our partners' responses that when we think as an 'industry team,' new possibilities are created. VARTECH truly was the catalyst that sparked these collaborative opportunities."

Activities included one-on-one hardware and software solution demonstrations in BlueStar's highly anticipated CodeZone. The new "Think" series seminar and workshop sessions were sponsored by FUSION, BlueStar's highly acclaimed end-user demand generation marketing program available to all BlueStar Resellers. Best-of-breed hardware manufacturer and software providers detailed the value add of their products and vertical specific solutions and applications. Other workshops focused on special creative financing opportunities for resellers, new revenue streams, business expense reduction, service procedure management and business enhancements. BlueStar also introduced the industry's first distributor-sponsored social technologies workshops. Resellers learned how to incorporate the most relevant B2B social networking tools into their own marketing plans, how to optimize their company websites for new sales opportunities, as well as create their own business spokesperson videos for their corporate websites.

"The response to the 'Think' workshop series was so overwhelming that we have already begun working on an expanded 'Think' educational series under the FUSION umbrella," says Tracey Lugo, BlueStar Marketing Communications Manager. "Our first session planned is Media Training, a Primer for Executives."

Over the years, VARTECH has emerged as the number one global trade show for vendors and resellers of point-of-sale, AIDC, mobility, and RFID technologies. As a special bonus, Steve Cuntz, BlueStar CEO, gave every attendee a $300 promise towards their new memberships to the Association for Automatic Identification and Mobility (AIM) and the Retail Solutions Providers Association (RSPA) if they purchased software from any of the CodeZone ISVs and signed up for their memberships at the show.

"VARTECH09 was inclusive of targeted networking opportunities designed to help company representatives forge vital partnerships to promote their success," says Steve Cuntz, President of BlueStar.

About BlueStar

BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or visit


FUSION is an exclusive end-user demand generation marketing program for BlueStar Resellers. The FUSION program allows resellers to "wrap around" and enhance their marketing and business development programs. To participate in the FUSION program, please contact a BlueStar Account Executive or visit

Contact Information

  • Contact:
    Tracey Lugo
    Marketing Communications Manager
    800-354-9776, ext. 3273