SOURCE: BlueStar

March 02, 2010 17:00 ET

BlueStar Signs Definitive Purchase Agreement With IDSYS

BlueStar Expands Global Reach With Acquisition of IDSYS in Spain and Portugal

HEBRON, KY--(Marketwire - March 2, 2010) - BlueStar, the leading global innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, RFID and Security products, today announced that it has signed a definitive purchase agreement with IDSYS, a distributor of specialty electronics covering Auto ID, Mobile Data Management, and Point-of-Sale verticals. Under the terms of the agreement, BlueStar will acquire all company interest in Spain and Portugal, thereby, merging operations on the Iberian Peninsula.

"IDSYS developed the gold standard for specialty distribution in Spain and Portugal," says Bill Nix, BlueStar Vice President of Global Distribution. "Their culture and dedication match the values of BlueStar. They have consistently earned industry awards and recognition for their innovative distribution efforts in Southern Europe. We are pleased that the founders of IDSYS, Laurent Berger and Mario Bonixe, are joining the BlueStar family."

With locations in France, Portugal, and Spain, IDSYS represents leading manufacturers in the areas of automatic identification and data capture. As a solutions-based provider, they offer products and services that increase competitiveness, improve sales activity, and develop new business for their customers.

In a joint statement issued by co-CEOs Mario Bonixe and Laurent Berger, the founding partners stated, "When we were considering how to address the changing needs of distribution markets in mid and southern Europe, we decided to partner with a company that would enable us to increase our Pan-European size and scope. Such a relationship would provide us with the resources we need to focus on our core in-country markets. Not only did BlueStar fit these needs, but we also found that BlueStar shared our values. We look forward to the future benefits of consolidating our efforts."

This acquisition follows three recent BlueStar purchases of ADC Nordic in Scandinavia, Impuls in Spain, and PSD PrintScan in Germany. These acquisitions have allowed BlueStar to expand its global leadership and portfolio throughout the EMEA marketplace while continuing to maintain local focus.

About BlueStar

BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions and business development support. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information about BlueStar value-adds for VARS and independent software developers, please contact a BlueStar Account Executive at 1-800-354-9776 or login to


IDSYS is a distributor of specialty electronics covering Automatic Identification, Mobile Data Management and Point of Sale vertical applications. Founded in 1994 by Laurent Berger and Mario Bonixe, IDSYS developed both Portugal and Spain as a full service distributor of specialty electronics providing technical support, product training, and marketing assistance for vertical application development. Recent industry awards for excellence in distribution include honors from Intermec, Zebra, Datalogic, and Honeywell. With a customer base of over 3,500 customers on the Iberian Peninsula, IDSYS has recently established sales offices in France, expanding its brand of specialty technical support and product availability.

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