SOURCE: BlueTarp Financial

BlueTarp Financial

October 18, 2012 09:14 ET

BlueTarp Financial Announces eMarketing Services for Building Supply Dealers

Program Designed to Increase Sales

PORTLAND, ME--(Marketwire - Oct 18, 2012) - BlueTarp Financial, the leading trade credit and marketing services provider for the building supply industry, today unveiled a new eMarketing platform to help its business partners increase sales by keeping dealers better connected with their customers.

BlueTarp eMarketing Services, offered exclusively to qualified customers, provides customized emails to the building supply dealer's customers. These regularly distributed emails include direct advertising, exclusive eDeals, and eSurveys that provide customer insights directly back to dealers. The BlueTarp eMarketing Services team provides analytics, including how many customers opened the email, results of the surveys, and sales trends over time.

"Our field and market research shows the average contractor buys from seven different suppliers on a regular basis and 60 percent of these contractors want direct email communication," says BlueTarp Financial CEO Scott Simpson. "Any time suppliers can get their name in front of contractors -- with BlueTarp doing most of the heavy lifting -- the better it is for their business. When our dealers use eMarketing Services, we help them increase sales, while giving them time to focus on providing outstanding customer service and growing their business."

Building supply dealers interested in BlueTarp Trade Credit Programs and BlueTarp eMarketing Services are encouraged to visit www.BlueTarp.com or call 888-321-6698.

About BlueTarp Financial
BlueTarp Financial, Inc. is a trade credit and marketing solutions company serving the building supply industry since 1998. BlueTarp is the preferred trade credit program of thousands of merchants across the United States. Merchants who offer BlueTarp Trade Credit to their customers enjoy cash flow, increased sales, and the elimination of the risk of managing credit in-house. BlueTarp's operations are in Portland, Maine. For more information visit www.bluetarp.com.

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