SOURCE: The NewsMarket, Inc.

February 08, 2006 10:27 ET

Bluetooth SIG Introduces Online BroadcastRoom to Provide Broadcast-Standard Video On Demand to Journalists

NEW YORK, NY -- (MARKET WIRE) -- February 8, 2006 -- The Bluetooth Special Interest Group (SIG) today introduced a dedicated online BroadcastRoom that gives registered journalists around the world access to its broadcast-standard video on demand.

Using technology provided by The NewsMarket, an online video archive and delivery platform, journalists visiting http://www.bluetooth.com/bluetooth/Press/Media/ can instantly download broadcast-standard video, audio and print-quality still images of consumers using every day wireless products, as well as video that support news of the day such as legislation mandating hands-free cell phone use while driving. The video content is also available to journalists registered on www.thenewsmarket.com. They automatically receive an email alert when new content is uploaded.

"The Bluetooth SIG is dedicated to educating the industry and consumers about Bluetooth wireless technology and acting as a resource for the media that report for those audiences. As such, we want to be responsive and accommodating to journalists covering wireless communications and its effect on people's daily lives, so our multi-media content will now be available on demand from our website," said Michael Foley, Ph. D., executive director, Bluetooth SIG. "Our organization represents 4,000 members who are leading the development of Bluetooth wireless technology in their products, which puts the SIG in a position to share a great deal of information in one spot."

The BroadcastRoom makes it easy for media around the world to access Bluetooth B-roll and other content, at any time. It is a turnkey, platform-independent solution for archiving and distributing broadcast-standard video and other multimedia assets. If Bluetooth SIG members would like to contribute media assets to the BroadcastRoom, they should contact Amy Smith, marketing editor, Bluetooth SIG, at asmith@bluetooth.com.

"On demand digital delivery is a fast and convenient way for deadline-driven journalists to receive content," said Shoba Purushothaman, CEO and co-founder of The NewsMarket. "Wireless technologies' daily impact on us all is exploding, and Bluetooth is poised to become a reporter's content choice by making high-quality media content available online."

About the Bluetooth SIG

The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, and network industries, is driving development of Bluetooth wireless technology and bringing it to market. The Bluetooth SIG includes promoter group companies Agere, Ericsson, IBM, Intel, Microsoft, Motorola, Nokia and Toshiba, along with over 4000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Bellevue, Washington, U.S.A. For more information please visit www.bluetooth.com.

About The NewsMarket

The NewsMarket, Inc. is the only video archive and distribution platform that enables journalists from around the world to find, preview and download free broadcast-standard video over the Internet. CNN, CNBC, local television affiliates, as well as NYTimes.com, BusinessWeek.com, and Forbes.com are but a few of the media outlets that rely on The NewsMarket for reliable, cost-effective video content. Organizations such as The American Red Cross, UNICEF, BMW, DaimlerChrysler, Google, Motorola, Yahoo!, General Motors, Volvo, Vonage and the U.S. Government use The NewsMarket to manage their broadcast media relations. Headquartered in New York, The NewsMarket has operations in London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. For more information, visit www.thenewsmarket.com.

The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc. All other trademarks are registered by their respective owners.

Contact Information

  • Media Contacts:
    Christen Graham
    Warner Communications
    207-829-6336

    Elizabeth Golluscio
    The NewsMarket
    212-414-5665