Bluetrain Inc.

February 24, 2016 10:00 ET

Bluetrain Inc: Marketing to Albertans in 2016? Here's What to Avoid

EDMONTON, ALBERTA--(Marketwired - Feb. 24, 2016) - Two of the most common blunders marketers make during times of recession involve either: slashing marketing budgets or going full steam ahead with pre-recession marketing campaigns.

These decisions can harm the long-term success of the business by decelerating sales growth and negatively impacting the consumer's perception of the brand.

Bryan Smith, President of Bluetrain Inc., an Edmonton-based digital marketing agency, explains how cutting marketing actually works against businesses during times of recession, "Although it may seem counterintuitive, drastically decreasing marketing actually doesn't save businesses much money in the long run. Businesses that choose to cut marketing, later find themselves spending even more than they originally saved in an effort to claw their way back to their original, pre-recession positions in the market."

Webb Dussome, a lecturer on marketing, business economics, and law at the University of Alberta, suggests that brands need to be managed carefully, especially in a downturn, "Marketers need to manage their brands as assets, and this requires investments in good times and bad. It is in the long run that the true value associated with a brand is fully realized."

Instead of cutting budget, Bluetrain encourages businesses to focus on marketing smarter by adapting existing strategies, finding more cost effective channels, and tracking ROI through web analytics. Businesses can find more tips about how to market successfully in 2016 by visiting the Bluetrain blog or by getting in touch with Bluetrain directly.

About Bluetrain

A leader in digital marketing, Bluetrain provides a suite of results-oriented digital marketing services to clients across Canada and the United States. It focuses on offering ongoing management of online advertising, SEO, content marketing, social media, and web analytics.

Headquartered in Sherwood Park, Bluetrain has worked with progressive organizations, such as Stollery Children's Hospital Foundation, ATB Financial, Strathcona County, Alberta Education, and UNICEF Canada.

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