SOURCE: Apigee


July 20, 2011 11:00 ET

BlueVia, the New Developer Global Platform From Telefonica, and Apigee Partner to Enhance Developer Experience

New Apigee API Console Lets Developers Start Building Apps Faster With BlueVia APIs

SANTA CLARA, CA and MADRID, SPAIN--(Marketwire - Jul 20, 2011) - BlueVia, the new developer global platform from Telefónica, and Apigee, the leading provider of API technology and services, today announced that the companies have partnered to integrate the Apigee API Console with BlueVia. With the interactive API Console, developers can now explore, learn, and test the BlueVia APIs faster and more easily, finding and solving problems quickly, and share their results with others.

The BlueVia developer platform gives web and mobile app developers access to some of Telefónica's key network assets, and data, including APIs for SMS, MMS, user contextual information, advertising and location. Developers can also benefit from direct marketing support to help boost their products. With BlueVia, Telefónica is the first operator in the world to offer between 10 percent and 50 percent of the revenue generated by API transactions to developers. In addition, BlueVia gives developers 70 percent of any application sales and recurring subscription revenue.

"BlueVia is a leading platform giving developers access to powerful network services for the first time while allowing them to monetize their ideas more easily than ever before," said Chet Kapoor, CEO, Apigee. "BlueVia's use of the Apigee API Console reflects their commitment to making it easy and quick for developers to start using APIs."

With the BlueVia API Console, developers can authenticate to an API in seconds, view the full surface area of an API, view request/response pairs in only a few clicks and share what they are seeing with others, making it possible to solve problems faster.

"Making it easy for developers to learn and use the BlueVia APIs is a number one priority of our platform, and integrating the Apigee API Console with BlueVia makes it easier than ever for developers to start building apps and services," said José Valles, Head of BlueVia.

About BlueVia:
BlueVia is the new global developer platform from Telefónica that helps developers take apps, web services, and ideas to market. BlueVia is built on four founding principles: Scale, Tools, Business Models, and Path to Market. BlueVia offers ground breaking, zero risk, business models for developers, along with 'mix & match' models to create multiple revenue streams. For more information, documentation and video tutorials, go to

About Apigee:
Apigee is the leading provider of API products and technology for enterprises and developers. Over 180 enterprises like Comcast, GameSpy, TransUnion Interactive, Guardian Life and Constant Contact and thousands of developers use Apigee's technology. Enterprises use Apigee for visibility, control and scale of their API strategies. Developers use Apigee to learn, explore and develop API-based applications. Learn more at

Contact Information

  • For BlueVia Press and Media Enquiries:
    33 Digital
    +44 (0)20 7608 2500

    For Apigee Press and Media Enquiries:
    Lisa Sheeran
    Sheeran/Jager Communication for Apigee