SOURCE: BlueWater Technologies

BlueWater Technologies

December 12, 2011 11:03 ET

BlueWater Technologies Continues to Expand Its Team to Support Accelerated Growth

Industry Veteran and New Live Events Operations Manager Dave Gillis Joins BlueWater Technologies

SOUTHFIELD, MI--(Marketwire - Dec 12, 2011) - BlueWater Technologies, a national provider of Meeting & Event Technology, Audio Visual Integration, and Digital Media, continues to expand its live events team in 2011 to support the upsurge of new business while continuing to provide its current clients with the highest level of service.

"BlueWater executed more than 400 live events this year and our team consistently strived for excellence at each event," said BlueWater Technologies' Director of Operations Bob Daniels. "As a company, we continuously reflect on where and how we can improve the experience for both our clients and our team. Bringing on more talent is a priority for us to maintain and exceed our standards."

BlueWater turned to industry veteran Dave Gillis to manage its live events operations division. Bringing more than 20 years of engineering and production background in live news, sports and corporate events worldwide, Gillis has the know-how to get the job done and take BlueWater events to the next level in execution. As BlueWater continues to open new opportunities within the live event arena, Gillis will expand the company's capabilities with additional talent and exposure.

"Prior to accepting this role, I had the advantage of working with BlueWater as a contractor for several years," said BlueWater Technologies' Live Events Operations Manager Dave Gillis. "It gave me insight into the company, its talent, and its technology capabilities for live events. My goal is to accelerate the momentum already generated for BlueWater and expand its national reach."

Already a recognized player within the auto show arena, BlueWater completed the final major auto show for the 2011 calendar year in Los Angeles this past month. BlueWater managed all the technology within the exhibit for Chevrolet, Cadillac, Buick and GMC brands, including video, audio, interactive technologies and technical labor. For this season, BlueWater is also providing technology and staffing within the Hyundai displays.

Additionally, BlueWater is providing lead generation and CRM information within the Mazda exhibit to yield a higher return on investment during the upcoming auto show season. BlueWater developed a ride-along simulator for the Mazda exhibit, giving attendees the opportunity to test drive a vehicle at the show. Attendees are able to pre-register, or register at the booth, to test-drive the simulator. The registration website, powered by BlueWater, gives Mazda the contact information while the BlueWater-provided barcoded badge gives them access to the attendee's movement within the exhibit. Using BlueWater's technology, Mazda is able to qualify prospective buyers as well as track individual attendee's interest level.

As BlueWater's footprint continues growing, Gillis is effectively implementing the appropriate changes to meet the company's goals. One of his first steps to enhancing BlueWater's video capabilities was hiring Doug Kaer to head BlueWater's video department. A new position to Bluewater, Kaer also has more than 20 years' experience and will make a positive impact for the remaining auto show engagements as well as all future events.

About BlueWater Technologies
Driven by technology, BlueWater Technologies has more than 25 years' experience of helping its clients connect with millions of customers and employees every day with its innovative technology solutions. Initially established as a custom AV rental and staging house, BlueWater evolved into a national provider of In Store Solutions & Technology Driven Displays, Audio Visual Integration, and Meeting & Event Technology. BlueWater specializes in the design, engineering and implementation of custom technology solutions for live events, video conferencing, experiential marketing, interactive displays, lead generation capabilities, and more that exceeds its clients' expectations. Learn more about BlueWater at www.BlueWaterTech.com.

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