SOURCE: BlueWater Technologies

BlueWater Technologies

August 09, 2011 12:23 ET

BlueWater Technologies Named a Ford-Approved Provider of Digital Signage Solutions Nationwide

Ford and Lincoln Dealerships Shift From Static to Digital Signage to Improve Sales and Marketing Initiatives

SOUTHFIELD, MI--(Marketwire - Aug 9, 2011) - BlueWater Technologies, a national provider of In Store Solutions & Technology Driven Displays, Audio Visual Integration, and Meeting & Event Technology, is named a Ford-approved provider of digital signage solutions for Ford and Lincoln dealerships nationwide. Moving forward, dealerships will retire the static posters and replace them with dynamic and controlled signage that moves inventory more effectively.

BlueWater's My Menu, a digital board system, gives service managers and general managers more control over the messaging in their dealerships and enhances communication with their customers using a dynamic and modern solution. Equipped with pre-built templates, authorized personnel can easily change service pricing, promotions, and customize messaging in customer lounges as well as make display changes on-demand.

This program helps Ford Customer Service enforce brand messaging by pre-approving digital signage suppliers and providing Ford-approved messaging. Dealerships nationwide have the opportunity to run the same promotions as Ford Motor Company to enforce branding communications and enhance the sales and marketing experience with custom digital signage tools.

"Digital media solutions continue to grow at a fast pace with digital signage leading this trend," said BlueWater Technologies' Director of Marketing John Rose. "We see more industries embracing this technology and we've developed a strong digital signage presence in financial and banking, retail, restaurant chains, and automotive industries. Being headquartered in the Detroit metro area, we've developed a good relationship with Ford and many dealerships over the years and this is a great opportunity for us to cultivate our alliance."

BlueWater offers three popular digital displays for dealerships:

  • Service menu pricing displays show current pricing for services and specials
  • Price comparison displays show local competitor pricing
  • Customer lounge displays enhance the customer experience

Learn more about BlueWater's My Menu solution at

About BlueWater Technologies
Driven by technology, BlueWater Technologies has more than 25 years experience of helping its clients connect with millions of customers and employees every day with its innovative technology solutions. Initially established as a custom AV rental and staging house, BlueWater evolved into a national provider of In Store Solutions & Technology Driven Displays, Audio Visual Integration, and Meeting & Event Technology. BlueWater specializes in the design, engineering and implementation of custom technology solutions for live events, video conferencing, experiential marketing, interactive displays, lead generation capabilities, and more that exceeds its clients' expectations. Learn more about BlueWater at

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