SOURCE: BlueWater Technologies

BlueWater Technologies

March 30, 2011 10:30 ET

BlueWater Technologies Takes Its Live Events Division to the Next Level

Seasoned Executive Producers Bring New Direction to BlueWater's Live Events

SOUTHFIELD, MI--(Marketwire - March 30, 2011) - BlueWater Technologies, a national provider of In Store Solutions & Technology Driven Displays, Audio Visual Integration, and Meeting & Event Technology, takes its Live Events division in a new direction.

As BlueWater enhances its core meeting & event technology with more experiential marketing and social media capabilities, the company realized it was time to recruit and hire seasoned producers to better collaborate with many of our customers from agencies and production companies. Working together, BlueWater and its clients will launch events with innovative technology solutions that get results.

Leading our Live Events sales team is Paula Lomax, a well-known executive producer from the automotive and healthcare industries. Lomax has managed top-name entertainment talent and sensational events as the vice president and executive producer at Jack Morton Worldwide. She brings a fresh approach and new ideas to BlueWater's clients.

"My background complements how we will work with our clients moving forward," said Lomax. "I've been in their position and I understand what BlueWater needs to do to exceed their expectations."

Also new to the team is Rick Yardley and Anne Mantha. Yardley, formerly the vice president account manager at BBDO Detroit, is a MCI-A Gold award-winning executive producer who is well-versed in producing new product media introductions and press conferences. He has successfully constructed outdoor stages with complex lighting, video and audio arrays, and managed events worldwide.

Mantha has extensive experience producing high profile events for the automotive industry. She has a successful track record of managing multiple event vendors, including production companies, advertising agencies and exhibit houses, to get the desired client results.

"Live Events has grown significantly for BlueWater in both business demand and the role we've taken on for our clients," said BlueWater Technologies' CEO Tom Battaglia. "Hiring some of the best producers in the field was a logical next step as our role in live events expands from managing the technology to production and staging to experiential marketing. This is an exciting year for BlueWater."

About BlueWater Technologies

Driven by technology, BlueWater Technologies has more than 25 years experience of helping its clients connect with millions of customers and employees every day with its innovative technology solutions. Initially established as a custom AV rental and staging house, BlueWater evolved into a national provider of In Store Solutions & Technology Driven Displays, Audio Visual Integration, and Meeting & Event Technology. BlueWater specializes in the design, engineering and implementation of custom technology solutions for live events, video conferencing, experiential marketing, interactive displays, lead generation capabilities, and more that exceeds its clients' expectations. Learn more about BlueWater at

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