SOURCE: BlueWater Technologies

BlueWater Technologies

December 13, 2011 10:09 ET

BlueWater Technologies to Host Webinar "The In's & Out's of Mobile Technology"

Executive Director Linda Daichendt From the Mobile Technology Association of Michigan Discusses How Mobile Marketing Drives Business

SOUTHFIELD, MI--(Marketwire - Dec 13, 2011) - BlueWater Technologies, a national provider of Digital Media, Audio Visual Integration, and Meeting & Event Technology, announces its upcoming webinar, "The In's and Out's of Mobile Technology," presented by Linda Daichendt, executive director of the Mobile Technology Association of Michigan.

Mobile technology has changed the way we live and run our businesses. With a market penetration of 103.9% in the U.S., more than one-third of U.S. mobile subscribers having a smartphone, and an increasing number of consumers adopting the use of mobile tablets, the U.S. is in the midst of a technology paradigm shift that enables us to work on-the-go and enables us to market to our target audiences wherever they may be -- whether it is the grocery store, the doctor's office, a trade show, or other business event.

"We are pleased to have Linda Daichendt present this webinar on mobile technology practices for marketers and other technical professionals," said BlueWater Technologies' Director of Marketing John Rose. "BlueWater's digital media department develops mobile application programs for fortune 500 companies to promote new products or to generate brand awareness through interactive gaming, lead generation, and social media integration. This webinar is a good representation of BlueWater's capabilities in the mobile world."

This webinar is ideal for businesses that actively engage in mobile marketing initiatives or are in the planning stages. It is an opportunity to learn best practices from an industry expert on how to effectively take advantage of high-response, high-impact technology and drive business growth with new customers and higher profit margins.

Attendees will learn:

  • Why mobile marketing is an important channel to include in your marketing strategy
  • What consumers think about mobile marketing
  • How consumers use mobile technology and why that knowledge is important
  • How to leverage the benefits of mobile marketing
  • How to identify the right mobile marketing technology for specific companies
  • How to get started with mobile marketing

Register Today!

  • Webinar: The In's and Out's of Mobile Technology
  • Date: Thursday, December 15th, 2011
  • Time: 1:00 - 1:45pm Eastern Time
  • Who should attend: Marketing Professionals, Event Planners, Brand Managers, Product Planners, Information Technology Professionals

About BlueWater Technologies
Driven by technology, BlueWater Technologies has more than 25 years experience of helping its clients connect with millions of customers and employees every day with its innovative technology solutions. Initially established as a custom AV rental and staging house, BlueWater evolved into a national provider of In Store Solutions & Technology Driven Displays, Audio Visual Integration, and Meeting & Event Technology. BlueWater specializes in the design, engineering and implementation of custom technology solutions for live events, video conferencing, experiential marketing, interactive displays, lead generation capabilities, and more that exceeds its clients' expectations. Learn more about BlueWater at

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