SOURCE: Bluewolf

Bluewolf

April 14, 2015 10:00 ET

Bluewolf Adds Multi-Channel Capabilities to Digital Marketing Practice With Percolate

Percolate Announces Bluewolf as Its First Strategic Consulting Partner to Help Marketers Execute Multi-Channel Campaigns Faster

NEW YORK, NY and SAN FRANCISCO, CA--(Marketwired - April 14, 2015) - Today, Bluewolf, a global business consulting firm, and Percolate, The System of Record for Marketing, announced a partnership to deliver enhanced multi-channel marketing solutions through platform integration with marketing automation leaders like Marketo, Inc. (NASDAQ: MKTO). Revealed at Marketo's Marketing Nation™ Summit 2015, Bluewolf is Percolate's first strategic market consulting partner, and will pair Percolate's System of Record software with global digital marketing expertise to help move marketing automation beyond email marketing and drive better customer experiences across all channels, including email, social, web, events, and advertising.

"Bluewolf is a top Marketo consulting partner and they truly understand the agility, responsiveness, and success paths associated with marketing transformation," said James Gross, President and co-founder, Percolate. "We look forward to partnering with Bluewolf to jointly help enterprises manage their global marketing across all channels."

With influence beyond direct customer acquisition, marketing is increasingly responsible for the entire customer lifecycle, including retention, upsell/cross-sell, and renewal. Bluewolf's latest market report shows that 82 percent of marketers say customer engagement is a key success metric for their role. Because of this, marketers are looking to build integrated, multi-channel marketing capabilities to unlock efficiencies and improve marketing ROI.

Percolate's complete web and mobile marketing platform centralizes all marketing operations, workflows, and data in one place, and can be integrated with existing content management, customer relationship management, and marketing automation systems.

"Percolate's innovative multi-channel solutions are a huge leap forward for marketing to get closer to customers," said Corinne Sklar, Global CMO, Bluewolf. "Consumers want the same positive brand experience on the communication channels they choose. Percolate delivers a one-stop-shop platform for marketers to collaborate and execute campaigns, and we're pleased to support the end-to-end implementation process of its game-changing new marketing strategy for our shared Marketo clients."

Bluewolf is a Marketo Premier Services partner. Percolate is a Marketo LaunchPoint® partner.

About Bluewolf
Bluewolf is a global business consulting firm that helps customer-obsessed enterprises transform their business. With 15+ years of cloud computing expertise, Bluewolf's award-winning strategic customer lifecycle consulting, digital marketing, mobile experience, change management, and analytics services rapidly innovate business processes and technologies to drive meaningful digital customer experiences and accelerate business outcomes. Through its proven Agile Business Transformation methodology, Bluewolf has completed more than 5,000 cloud projects worldwide for global enterprises that include Stanley Black & Decker, Australia Post, Vodafone, and Aberdeen. To learn more, visit www.bluewolf.com or connect with us on Twitter, Facebook, LinkedIn and YouTube.

About Percolate
Percolate is The System of Record for Marketing. Percolate provides a powerful, intuitive software platform to manage all your marketing in one place. From campaign planning, content creation and global brand management to multi-channel audience acquisition and analytics, Percolate unites a brand's employees, partners, systems, and data, as well as their creative ideas and assets, so they can deliver more inspired communications to customers all over the world. To learn more, visit www.percolate.com.

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