SOURCE: Bluewolf


February 03, 2015 13:00 ET

Bluewolf Announces Winners for Its First Global Customer Innovation Awards

Australia Post, GlaxoSmithKline Consumer Healthcare, and T-Mobile USA, Inc. Recognized for Excellence in Business Transformation Through Digital Technology

NEW YORK, NY--(Marketwired - February 03, 2015) - Bluewolf, a global business consulting firm, today announced the winners of its first Bluewolf Innovation Awards. The awards recognize leading companies that have showcased excellence in deploying a digital initiative, cloud technology, or business process that has positively impacted their organization or industry. To be considered, Bluewolf customers proactively shared their leadership stories and how they were able to transform their brand experiences and engagement for both employees and customers.

The winners of the 2014-2015 Bluewolf Innovation Awards include:

  • Most Enhanced Customer Experience - Australia Post 
    Australia Post dramatically improved their customers' experience by innovating and streamlining its customer contact center management systems with Salesforce Service Cloud. The company was able to integrate seven separate systems across customer service and provide an automated solution to reduce inefficiencies, update business processes, integrate with back-office systems, provide greater visibility and reporting, and increase communication.
  • Outstanding Digital Transformation - GlaxoSmithKline (GSK) Consumer Healthcare, US 
    GSK Consumer Healthcare looked to improve the relationship with health care providers whose patients may benefit from consumer healthcare products. GSK Consumer Healthcare designed and implemented a native iPad app, iKoach, for field sales reps to plan office visits; provide insights and information about consumer healthcare products that may be useful to healthcare professionals and integrate activity reporting and orders. This resulted in greater forecasting of their customers' needs -- all in a mobile environment. This innovative solution has allowed GSK Consumer Healthcare expert sales reps to focus on the employee experience from any location and provided the ability to maximize all customer-facing interactions.
  • Best Ongoing Innovation - T-Mobile USA 
    As T-Mobile USA has unleashed a series of industry-disrupting innovations to become the nation's "Un-carrier™," it has also focused on delivering a world-class employee and customer experience. The Business Markets division has integrated sales and operational processes into the Salesforce Customer Success Platform, with customer experience at the forefront of every decision. T-Mobile understood that sales processes needed to be mobile-first in order be relevant and impactful for employees and customers. They leveraged the Salesforce1 Platform to ensure that sales reps are empowered to optimize the customer moment, in the moment, from any location or device.

"We're pleased to be recognized for our achievements in radically improving our internal and customer experience," said Brady Jacobsen, general manager of Customer Contact Channels, Australia Post. "Australia Post is evolving, and with the support of Bluewolf and Salesforce Service Cloud, our vision of improved customer experience is becoming a reality. We now have greater ability to improve customer service through organizational collaboration, and providing access to customer insights across Australia Post."

Bluewolf Innovation Award winners received $1,000 prizes for their project teams, an Innovation Award trophy, and an opportunity to capture their innovation stories in video, podcast or case study format to share with customers, peers, and partners.

"We are in the business of helping global enterprises maximize customer moments and business performance, and we're proud to highlight exemplary organizations that spearhead innovation within their respective industries," said Eric Berridge, CEO, Bluewolf. "When Bluewolf's cloud consulting abilities are married with a company vision around engagement and transformation -- set forth by each of these organizations -- enterprises can quickly adapt to a rapidly changing market, and better extend their value proposition for customers and stakeholders. It is incredible to see and what inspires my team every day."

About Bluewolf
Bluewolf is a global business consulting firm that helps companies produce extraordinary customer moments to transform their business. Named a global leader in the Salesforce ecosystem by IDC MarketScape, Bluewolf's strategic business consulting, cloud implementation, change management and learning, and cloud management and governance services help customer-obsessed enterprises realize business outcomes in weeks, not years. With 15+ years of expertise in cloud computing, our proven Agile Business Transformation methodology, and entrepreneurial people, rapidly innovates business processes and technologies to accelerate business results. To learn more, visit or connect with us on Twitter, Facebook, LinkedIn and YouTube.

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