SOURCE: Bluewolf


November 19, 2014 07:00 ET

Bluewolf Joins New Salesforce Analytics Cloud Ecosystem to Drive Engagement Through Actionable Customer Insights

Bluewolf's Analytics Practice Aligns With the Power of Salesforce Analytics Cloud, to Help Enterprises Identify Meaningful Data From Any Device

NEW YORK, NY--(Marketwired - November 19, 2014) - Bluewolf, a global business consulting firm, today announced it has joined the Salesforce Analytics Cloud Ecosystem, helping enterprise organizations leverage the power of intelligent analytics to deliver actionable insights that optimize customer engagement and accelerate business outcomes. With deep expertise in data management, data visualization, and predictive analytics integrations, Bluewolf's Analytics Practice is well aligned with Analytics Cloud, making data more meaningful for organizations. Salesforce service integration partners like Bluewolf help organizations repeatedly deliver the right insight to employees, within the right context.

Employees have access to more data than ever. Yet, despite the abundance of tools, oftentimes, real insight is just beyond their grasp. Leading enterprises are looking for the ability to transform that data into valuable insight, and deliver employees information to improve their human actions both across an organization and with customers. Analytics enables companies to really know their customers and to make every customer interaction relevant, engaging, and personal. However, success with analytics is contingent upon capturing the right data and transforming data into insight.

Wave, the Salesforce Analytics Cloud, is the first cloud analytics platform designed for every business user, making it easier than ever for customers to explore data, uncover new insights and take action instantly from any device. Bluewolf helps organizations successfully navigate the increasing complexity of data across their application stack and ensure investments are framed within a comprehensive strategy that ties company data directly back to meaningful business outcomes.

"The convergence of mobile, social, and cloud computing has sparked a data revolution​, and companies today must invest in turning the vast volumes of data they collect into insights that fuel their ability to connect with their customers in a whole new way," said Keith Bigelow, senior vice president and general manager, Salesforce Analytics Cloud, Salesforce. "​Salesforce ​Analytics Cloud is the first cloud analytics platform designed for every business user. W​ith experienced partner​s​ such as Bluewolf joining ​the Analytics Cloud ecosystem,​ ​​​companies can benefit from best practices and industry expertise to extend analytics for every business need, making it easier than ever ​for anyone ​to explore and share data instantly, uncover new insights and take action ​from anywhere."

Bluewolf and Salesforce Analytics Cloud Empower Customers to Transform Data into Business Insight
Bluewolf's recent "State of Salesforce" report found that 71 percent of companies will increase their investments in data and analytics in the coming year, and companies investing in predictive analytics are three times more likely to be experiencing the full innovation potential of Salesforce.

With Analytics Cloud, Bluewolf's approach focuses on the business outcomes a company is trying to achieve within the context of CRM -- acquisition, expansion, cost reduction, and retention -- and identifies critical moments across a company's customer journey. Bluewolf's actionable analytics framework is then implemented to help employees become informed about key decisions they need to make by emphasizing not only insight maturity, but also delivery of insight within the context of an employee's natural path of work. Organizational value is realized when people can move from making judgment calls -- or taking best-guess actions -- towards being well informed with guided, data backed insights.

Through Bluewolf's actionable analytics framework, organizations like Iron Mountain have already successfully implemented predictive analytics techniques to get closer to customers. Bluewolf also has rich expertise with all of the leading ETL vendors, like its recent partnership with Informatica, which empowers the deep data backbone for data exploration inside Analytics Cloud.

"Organizations have long struggled to empower their customer facing reps with truly actionable insights, as traditional BI has been overly IT focused, complex, and inflexible for most frontline business users," said Adam Bataran, Senior Director of Analytics, Bluewolf. "Salesforce Analytics Cloud is inherently flexible, and provides another powerful way for us to work with clients to unleash their data and increase customer intimacy. Analytics Cloud allows greater focus on delivering truly actionable analytics that effectively drive strategic business outcomes."

Salesforce Analytics Cloud Opens Up Insights From Every Data Source-Now Anyone Can Build and Deploy Analytics for Any Business Need
Powered by Wave, the Salesforce Analytics Cloud, is the first cloud analytics platform that enables admins, analysts, IT and developers to work closely with business leaders to empower everyone to make smarter, data-driven decisions in seconds. Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. This enables users to quickly drag and drop data from Salesforce, including data from partner apps built on the platform, to deploy sales, service and marketing analytics apps. In addition, developers and IT can use Wave APIs and other data connectors to easily connect to third-party data sources-from structured SAP and Oracle data to unstructured machine and social data. And because Wave is a platform, developers can also build custom analytics apps for any business function, or embed analytics into a new generation of apps and connected products for customers.

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About Bluewolf
Bluewolf is a global business consulting firm that helps companies produce extraordinary customer moments to transform their business. Named a global leader in the ecosystem by IDC MarketScape, Bluewolf's strategic business consulting, cloud implementation, change management and learning, and cloud management and governance services help customer-obsessed enterprises realize business outcomes in weeks, not years. With 14+ years of expertise in cloud computing, our proven Agile Business Transformation methodology, and entrepreneurial people, rapidly innovates business processes and technologies to accelerate business results. To learn more, visit or connect with us on Twitter, Facebook, LinkedIn and YouTube.

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