SOURCE: Business Marketing Association of Boston

December 28, 2006 11:34 ET

BMA Announces Exciting Event "The Business of Baseball Marketing" With Sam Kennedy

Key Red Sox Executives to Share Experiences in B2B Marketing

BOSTON, MA -- (MARKET WIRE) -- December 28, 2006 -- Red Sox Senior Vice President of Sales/Marketing Sam Kennedy will join other senior Red Sox executives at an exclusive business seminar and networking event hosted by the Business Marketing Association of Boston. The event, titled "The Business of Baseball Marketing," will be held at the State Street Pavilion at Fenway Park on January 25, 2007 from 6:30PM - 9:30PM. For details on the event, and to register, visit (Space is limited).

Kennedy oversees sponsorship (sales and service) and tickets (sales, operations and service). Since joining the Red Sox, he and his staff have increased sponsorship revenue by more than 250 percent, premium licensing revenue by 160 percent and the season ticket base by 30 percent. Beyond the numbers, Kennedy has been a key contributor to the club's revitalized marketing effort. Contributions include the new "Legends Suite" expanded advertising above the Green Monster, the Right Field Roof seats, and recent long-term naming deals with EMC and State Street.

At this session, Sam will discuss the challenges of marketing in major league baseball and the nuances that make the Red Sox a truly unique brand. He will also discuss the changing dynamics of sports marketing.

"We are very excited to offer our members this insider-look at the best baseball marketing organization in the world today," said Michael Lewis, President of the Boston BMA. The BMA of Boston is the area's premier association for B2B-focused marketing professionals.

About the Business Marketing Association of Boston:

The Business Marketing Association (BMA) of Boston is the area's premier association for B2B focused marketing professionals. As the local chapter of the International Business Marketing Association, we are the professional growth and networking organization for business-to-business marketing professionals who want to stay on top of the game. The BMA is a worldwide organization with over 3000 members and provides today's marketers with broad information and educational resources, in addition to networking opportunities through local chapters, conferences and seminars. To learn more about the BMA Boston visit our website at

Contact Information

  • Contact:
    Willard Robinson
    Vice President of Public Relations
    Boston BMA
    Email Contact