SOURCE: InQpharm North America

InQpharm North America

July 13, 2016 16:11 ET

bmiSMART Alerts Consumers to Fake Review Sites

bmiSMART Explains Why Authors Who Have Never Used Their Product Are Posting Fake Reviews

SALT LAKE CITY, UT--(Marketwired - July 13, 2016) - bmiSMART, the plant-based, stimulant-free weight loss brand using the same technology as the #1 weight loss complex in Europe, took a stand against fake product review sites today. The internet is flooded with fake reviewers trying to convince consumers to purchase a specific product. Reviewers for these sites are often freelancers, who are quick to produce a new website once they are shut down.

Many weight loss brands employ fake review tactics to intentionally confuse and mislead consumers. For sites such as and, which sound legitimate, their sole function is to promote their own product by giving it all 5 stars and giving other brands less. According to a Cornell research report, the average person can only spot a fake review site 50% of the time.

"The fake reviews are inaccurate at best, and for the most part are scams to sell worthless and sometimes dangerous products," stated Holly Tully, Vice President of Marketing for bmiSMART. "Based on the information presented on these sites, it's clear they have never tried the product, and do not understand the science behind them. For instance, the fake review site gave bmiSMART its highest rating under the metabolism boost category. Our products are stimulant-free and they do not target metabolism, so this reviewer has obviously not even read the supplement facts panel."

bmiSMART urges consumers to visit product websites in order to download clinical studies and supplement facts, from which they can form their own opinions on the merits of a product, rather than trust in pseudo review sites.

NOT marketed as a "magic pill" weight-loss solution, bmiSMART products, I-REMOVE Fat Binder, I-BLOCK Carb & Sugar Blocker and I-CONTROL Appetite Reducer, work by reducing the amount of calories absorbed from carbohydrates, sugars and fats, as well as increasing satiety to decrease caloric consumption. The brand believes that quick fixes are unhealthy for consumers and do not promote sustainable weight loss. As a result, many dieters experience the "yo-yo effect," which can reduce consumers' ability to sustain a healthy weight long-term.

About bmiSMART
bmiSMART offers consumer an alternative approach to weight loss. The system includes three products, I-REMOVE Fat Binder (with scientifically studied and acclaimed LitramineÔ), I-BLOCK Carb & Sugar Blocker and I-CONTROL Appetite Reducer. bmiSMART weight wellness products are developed and manufactured by InQpharm, a global life sciences company that develops healthcare products rooted in nature and optimized through science. InQpharm delivers innovative solutions that nourish, protect, and improve lives in the consumer and animal health arenas. For more information please visit

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